ãæ¥çç 究ãã¡ãŒã«ãŒæ¥çã®å®æ ãšã¯ïŒå°±æŽ»ã«åœ¹ç«ã€æ å ±ã解説
2024/10/24æŽæ°
ã¯ããã«
就掻çã§ãããªããã¡ãŒã«ãŒããšããèšèãäžåºŠã¯è³ã«ããŠããã¯ãã
ãããã詳ãã説æãæ±ãããããšãå°ã£ãŠããŸãæ¹ãå€ãã®ã§ã¯ãªãã§ããããïŒ
ç©ãäœãæ¥çã§ãããã¡ãŒã«ãŒæ¥çãã¯ãèšèãå€ããã°è£œé æ¥ãšãèšãããŠãããç©ã§ããµãã21äžçŽã«ã¯æ¬ ãããªãæ¥çãšãªã£ãŠããŸãã
- ã¡ãŒã«ãŒæ¥çã®åºç€æ å ±
- ã¡ãŒã«ãŒæ¥çã®é å
- ã¡ãŒã«ãŒæ¥çã®çŸç¶ãšå°æ¥æ§
å°±è·æŽ»åã§ããšããšåŸæããªãããã«ããä»ã®ãã¡ã«ãã£ãããšææ¡ããŠãããŸãããã
ããããæ¥çç 究ã®ä»æ¹ã¯ïŒãšããæ¹ã¯ããã¡ãã®èšäºããã§ãã¯ããŠã¿ãããšãããããããŸãã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª
ã¡ãŒã«ãŒæ¥çãšã¯
ã¢ããäœãæ¥çã§ããã¡ãŒã«ãŒæ¥çã¯ãäœã£ãŠãã補åã®åéããšã«èªåè»ã¡ãŒã«ãŒãéŒéã¡ãŒã«ãŒãé£åã¡ãŒã«ãŒãªã©ããŸããŸãªçš®é¡ã«åããããŸãã
補é æ¥ã¯æ¥æ¬ã®GDP(åœå ç·çç£)ã®äºå²ãå ããåºå¹¹ç£æ¥ã§ãããæ¥æ¬ã®åªããã¢ãã¥ããã®æè¡ããæ¥æ¬ã®ç£æ¥ãæåã®çºå±ãæ¯ããŠããŸããã
ãã®ãããªäŒçµ±ãåŸäžã«äŒããã¹ããæ¿åºäž»å°ã§ããŸããŸãªæ¿çãå¶åºŠãéããâã¢ãã¥ããæ¥æ¬âã®ãããªã埩èãç®æããŠããŸãã
補é çŸå Žã§ã¯ãçç£å·¥å Žã®æµ·å€å±éãå¢ããäžæ¹ãæ¬éšæ©èœã¯åœå æ ç¹ã«éçŽãããªã©ãæµ·å€æ ç¹ãšåœå æ ç¹ã®åœ¹å²ã®æ確åãé²ããäŒæ¥ãå€ãã§ãã
ãŸããã¡ãŒã«ãŒæ¥çãå šäœãIoTãAIãããžã¿ã«åã«ãã£ãŠå€§ããªå€é©æãè¿ããŠãããããä»åŸããããªãäºæ¥ã®æ¡å€§ãäºæž¬ãããŠããŸãã
ã¡ãŒã«ãŒã®ä»çµã¿ãšåé¡
ã¢ããäœãã«ã¯ããŸããŸãªéçšãçºçããŸãã
äŸãã°èªåè»ãšäžå£ã«èšã£ãŠããããŸããŸãªã¡ãŒã«ãŒã補é ããŠåŸäºããããšã«ãããèªåè»ãšããäžã€ã®è£œåãåºæ¥äžããã®ã§ãã
çŽ æã§ããéãäœãã¡ãŒã«ãŒãéã§ããã£ãããŒããäœãã¡ãŒã«ãŒããããçµã¿ç«ãŠãã¡ãŒã«ãŒãªã©å€å²ã«ããããŸãã
ãã®ãããèªåãç®æãããã¡ãŒã«ãŒæ¥çã¯ã補é ã®æµãã«ãããã©ã®éšåã«è©²åœããã®ãããã£ããææ¡ããŠãããŸãããã
èªèãææ§ãªãŸãŸã§ã¯ãæ³å®ããŠããåéãæ¥åå 容ãæ ãäŒæ¥ã«å€ããã®ãé£ãããªã£ãŠããŸããŸãã
以äžã®çŽ¹ä»ã§ã¯ããã¡ãŒã«ãŒæ¥çãã倧ããæ§æããã補é ããšã顧客ãã®2ã€ã«çŠç¹ãçµããããã«çŽ°ããåé¡ããŠãããŸãã
補é
çŽ æã¡ãŒã«ãŒ
çŽ æã¡ãŒã«ãŒã¯åæãå å·¥ããŠãéšåãå·¥æ¥çšçŽ æãäœãåºãäŒæ¥ã§ãã
çŽ æã¡ãŒã«ãŒã¯ãå å·¥ã¡ãŒã«ãŒãããèªç€Ÿè£œåãã®ãã®ã泚ç®ãããããšãå€ããªããããäžè¬ã®äººã ã«ã¯ããŸã銎æã¿ããªããããããŸãããÂ
ããããå€æ§ãªç£æ¥ãæ¯ããããšãã§ããã®ãçŽ æã¡ãŒã«ãŒã§ããã質ã®é«ãçŽ æããã£ãŠãããå å·¥ã¡ãŒã«ãŒã䟿å©ãªè£œåãäœãåºãããšãã§ããŸãã
äž»ãªçš®é¡ã¯ééŒãéééå±ãçŽã»ãã«ããç¹ç¶ãç¡æ©æ質ãååŠãªã©ã®ã¡ãŒã«ãŒãæããããŸããÂ
å å·¥çµç«ã¡ãŒã«ãŒ
å å·¥çµç«ã¡ãŒã«ãŒã¯çŽ æã¡ãŒã«ãŒã®è£œåãå©çšããŠãçµã¿ç«ãŠãè¡ãäŒæ¥ã§ãã
å å·¥çµç«ã¡ãŒã«ãŒã¯ã©ã€ã³äœæ¥ã«ãã£ãŠããããã®éšåãçµã¿ç«ãŠãããå å·¥ãããããŠäžã€ã®è£œåãå®æãããŸãã
å å·¥äœæ¥ãéšåã®çµã¿ç«ãŠäœæ¥ã¯ã¢ãã¥ããã«ãããŠããããªãä»äºã§ãã
æ¥çš®ãéåžžã«å€ããè»ãã¢ãŒã¿ãŒã®èŒžéçšæ©æ¢°åšå ·ãæºåž¯é»è©±ãããœã³ã³ã®æ å ±éä¿¡æ©æ¢°åšå ·ãé»åéšåã»ããã€ã¹ãé£æã飲æãã¢ãã¬ã«ãªã©ãæããããŸãã
èªç€Ÿçç£ã»å å·¥ã¡ãŒã«ãŒ
èªç€Ÿçç£ã»å å·¥ã¡ãŒã«ãŒã¯çŽ æãšãªãåæã®éçºãç 究ãããå å·¥ããŠååã«ãããŸã§ãå šãŠèªç€Ÿã§äžè²«ããŠè¡ãäŒæ¥ã§ãã
æè¿ã§ã¯äžèšã«å ããŠãå°å£²ããŸã§äžè²«ããŠçç£ãè¡ãäŒæ¥ãå€ãåºãŠããŸããã
å粧åãå»è¬åãæããããŸãã
顧客
補é ã¡ãŒã«ãŒã®é¡§å®¢ã¯ã補é ããã補åã¯äŒæ¥åãïŒB to BïŒãªã®ããäžè¬æ¶è²»è åãïŒB to CïŒãªã®ãã察象ãšãã顧客ã«ãã£ãŠ2ã€ã«åããããŸãã
äžè¬çã«å°±æŽ»çããã®å¿åãéãŸãããããšèšãããã®ã¯BtoC補åãæ±ãã¡ãŒã«ãŒã§ãããšèšãããŠããŸãã
ããã¯åŠçãžã®èªç¥åºŠã®é«ãã«ç±æ¥ããŠãããã®ã§ãããæ¥æ¬ã«ã¯BtoBã«ãåªããäŒæ¥ããããšããäºå®ããææ¡ããŠãããŠæã¯ãªãã§ãããã
ããããã®é¡§å®¢ã®æ§è³ªã«ãã£ãŠãäºæ¥ã®ç¹åŸŽã補åã®åŸåãç°ãªããŸãã
補é ã¡ãŒã«ãŒãéžæããéã«ã¯ã顧客ãã©ã¡ãã®å±æ§ã§ããããææ¡ããŠããããšãéèŠã§ãã
BtoBã®è£œé ã¡ãŒã«ãŒ
ééŒãéééå±ãã¬ã©ã¹ãã»ã¡ã³ããç¹ç¶ç§åŠãé»ç·ã粟å¯æ©åšãå·¥äœæ©æ¢°ãç£æ¥çšããããã建èšæ©æ¢°ãåå°äœãé»åéšå
BtoCã®è£œé ã¡ãŒã«ãŒ
é£åãæž æ¶Œé£²æã»ã¢ã«ã³ãŒã«ãå粧åããã€ã¬ã¿ãªãŒãèªåè»ãã¢ãã¬ã«ãå®¶å ·ã»å®¶é»ã»ç掻é貚ãæå ·ãããã¡ãããããçšåãã¹ããŒãé¢é£ãè²å é¢é£
ã¡ãŒã«ãŒæ¥çã®äž»ãªè·çš®
ããã§ã¯ãã¡ãŒã«ãŒæ¥çã®äž»ãªè·çš®ã«ã€ããŠè§£èª¬ããŸãã
ã¡ãŒã«ãŒæ¥çã«å€ãããšäžå£ã«èšã£ãŠããæ åœããæ¥åå 容ã«ãã£ãŠè·çš®ã倧ããç°ãªããŸãã
è·çš®ãéãã°ãåããŠãã人æãæ¥åã®ç¹æ§ãããããç°ãªã£ãŠããã§ãããã
ã¡ãŒã«ãŒæ¥çãç®æãããšå¿ããŠãã就掻çã¯ãã¡ãŒã«ãŒæ¥çã®ã©ã®è·çš®ã«å°±ããããã以äžã®è§£èª¬ãåèã«æ確ã«ããŠã¿ãŠã¯ãããã§ããããã
çç£ç®¡ç
ãçç£ç®¡çãã¯ã補é æ¥ã«ãããŠè£œåã®çç£ããã»ã¹å šäœã管çã»æé©åããè·çš®ã§ãã
æ¥åã®ç®æšã¯ããçç£å¹çã®åäžãšçŽæéµå®ãååã®å質ã確ä¿ãããããšã«ãªããŸãã
çç£ç®¡çã®äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- çç£èšç»ã®çå®
- é²æ管ç
- è³æ調é
- å質管ç
- ååã®ã³ã¹ãåæž
å·¥çšã®æ¹åããã©ãã«å¯Ÿå¿ãå«ãŸãããããéšééã®èª¿æŽãã³ãã¥ãã±ãŒã·ã§ã³åãå¿ èŠã«ãªããŸãã
å ããŠãçç£ç®¡çã«ã¯ããã»ã¹ã®æé©åãå¹çåãæ±ãããããããã¯ãªãšã€ãã£ããªçºæ³ãæã£ãŠãã人ã§ããã°ããã»ã©ã掻èºã®æ©äŒãå¢ããã§ãããã
çç£çŸå Žãšçµå¶å±€ãã€ãªãæ©æž¡ã圹ãšããŠã補åã®ç«¶äºå匷åã®äžæ žãæ ãè·çš®ã§ãããšèšããã§ãããã
補é ã¹ã¿ãã
ã補é ã¹ã¿ããããšã¯ãå·¥å Žã§è£œåã®è£œé å·¥çšãå®è¡ããè·çš®ã§ãã
æ¥åã®ç®çã¯ããå質åºæºãéµå®ããé«å質ãªååã補é ãããããšã«ãªããŸãã
補é ã¹ã¿ããã®äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- æ©æ¢°æäœ
- éšåã®çµç«
- ååã®æ€æ»
- å è£
- æ©æ¢°ã®ã¡ã³ããã³ã¹
倧åã®äœæ¥ãå°éã§ãããªããããå®å®ããå質ãæ±ãããããããå åž³é¢ãªäººã掻èºã§ããè·çš®ãšãããŸãã
å ããŠã補é ã¹ã¿ããã«ã¯çç£å¹çãäžããããã®ææ¡åãããã©ãã«çºçæã®å¯Ÿå¿ãããèšæ©å¿å€ããæ±ããããã§ãããã
補é ã¹ã¿ããã¯ã補åã®å質ãšçç£éã確ä¿ããçŸå Žã®æåç·ã§åããäŒæ¥ã®çç£æŽ»åãæ¯ããéèŠãªååšã§ãã
ååäŒç»
ãååäŒç»ããšã¯ãåžå ŽããŒãºãåæããæ°è£œåã®ã¢ã€ãã¢ãç«æ¡ã»å ·çŸåããè·çš®ã§ãã
æ¥åã®ç®çã¯ããåžå Žã§ã®ç«¶äºåãæã¡ã顧客ã«æ¯æããã補åãéçºãããããšã«ãªããŸãã
ååäŒç»ã®äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- åžå Žèª¿æ»
- 競ååæ
- 顧客ã®ããŒãºãèŠæã®åé
- 補åã®ã³ã³ã»ããèšèš
éçºããŒã ãçç£éšéãšé£æºãã補åä»æ§ãã³ã¹ãã調æŽããåååãŸã§ã®ããã»ã¹ãé²è¡ããããšãå€ããããã³ãã¥ãã±ãŒã·ã§ã³èœåããªãŒããŒã·ãããå¿ èŠã«ãªãã§ãããã
å ããŠãé£æ床ã®é«ã補åãäŒç»ããããã³ã¹ãããŠã³æ¡ãææ¡ããå Žé¢ãå€ããããæŠç¥çæèãç²ã匷ããæ±ããããŸãã
ååäŒç»ã¯ã補åã®æåã«çŽçµããéèŠãªåœ¹å²ãæ ããäŒæ¥ã®æé·ã«è²¢ç®ããéèŠãªååšã§ãã
å質管ç
ãå質管çããšã¯ã補åãèŠå®ãããå質åºæºãæºããããã«ã補é ããã»ã¹å šäœãç£èŠã»ç®¡çããè·çš®ã§ãã
æ¥åã®ç®çã¯ãã顧客ã®èŠæ±ã«å¿ããå質ãç¶æããã¯ã¬ãŒã ãè¿åãé²ãããã®å質ä¿èšŒäœå¶ãæ§ç¯ãããããšã«ãªããŸãã
å質管çã®äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- 補åã®æ€æ»
- å·¥çšã®ç£èŠ
- äžè¯åã®åæ
- æ¹åçã®ç«æ¡
å質ããŒã¿ã®åéãšåæãéããŠãå·¥çšã®æ¹åãå³ããçç£å¹çãšè£œåã®ä¿¡é Œæ§ãåäžãããéµãšãªã£ãŠãããããã©ã®çç£ã¡ãŒã«ãŒã«ãããè·çš®ã§ãã
å質管çã®ç²ŸåºŠãçããšååã®å質ãæªåããææªã®å Žåã補åãªã³ãŒã«ãªã©äŒæ¥ã«å€§ããªæ害ãäžããããšãèããããã§ãããã
ãã®ãããå質管çã«ã¯æ å ±åéèœåã匷ã責任æãæ±ããããããšãå€ãã§ãã
å質管çã¯ãäŒæ¥ã®ä¿¡é Œæ§ãæ¯ããéèŠãªåœ¹å²ãæ ã£ãŠããè·çš®ã§ãã
å¶æ¥è·
ãå¶æ¥è·ããšã¯ãèªç€Ÿè£œåã®è²©å£²ä¿é²ãšé¡§å®¢ãšã®é¢ä¿æ§ç¯ãæ åœããè·çš®ã§ãã
æ¥åã®ç®çã¯ããèªç€Ÿã®å£²äžåäžãšé¡§å®¢æºè¶³åºŠã®åäžãã«ãªããŸãã
äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- 顧客ãžã®ææ¡æŽ»å
- æ°èŠé¡§å®¢ã®éæ
- äŸ¡æ Œäº€æž
- å泚管ç
- ã¢ãã¿ãŒãã©ããŒ
ãŸããäŒæ¥ã«ãã£ãŠã¯åžå Žã顧客ããŒãºãææ¡ãã補åéçºãæ¹åã«ãã£ãŒãããã¯ããããšãæ¥åã«å«ãŸããã§ãããã
瀟å å€ã®ã³ãã¥ãã±ãŒã·ã§ã³ãéµãšãªããããã³ãã¥ãã±ãŒã·ã§ã³èœåã«åªããç©æ¥µçã«è¡åã§ãã人ãæ±ããããŸãã
ç 究éçºè·
ãç 究éçºè·ããšã¯ãæ°è£œåãæè¡ã®éçºãæ¢å補åã®æ¹è¯ãè¡ãè·çš®ã§ãã
æ¥åã®ç®çã¯ããå Žãæè¡ã®ãã¬ã³ããåæãã顧客ã®ããŒãºã«å¿ããé©æ°çãªè£œåãæè¡ãåµåºãããããšã«ãªããŸãã
äž»ãªæ¥åå 容ã¯ä»¥äžã®éãã§ãã
- ææéžå®
- èšèš
- è©Šäœ
- æ§èœè©äŸ¡
ç 究éçºè·ã¯ãäŒæ¥ã®ç«¶äºåãé«ããäžæ žçãªåœ¹å²ãæ ããæç¶çãªæé·ãšåžå Žã§ã®åªäœæ§ã確ä¿ããããã®éèŠãªããžã·ã§ã³ã§ãã
ãã®ãããæ±ãããã人æã«ãå°éç¥èãèŠæ±ãããåŸåã匷ãã§ãããã
人æ°ã®ã¡ãŒã«ãŒæ¥ç玹ä»
å®ã¯ãã®ãã¡ãŒã«ãŒæ¥çãã¯ã就掻çã®å¿æå ãšããŠå€§äººæ°ã§ãã
ããšããããèããããšããããå¿æããŠã¿ããããªããšèãã就掻çãå€ãã®ã§ã¯ãªãã§ããããã
倧æ以å€ã«ãããããééç£æ¥ãšåŒã°ããããããªåéã§æŽ»èºããèªç€Ÿã®äŒæ¥äŸ¡å€ãé«ããŠããããããããã¡ãŒã«ãŒã®ããããäŒæ¥ãç¥ãããæ¹ã¯ä»¥äžã®èšäºãåèã«ããŠãã ãããã
é£åã¡ãŒã«ãŒ
 çé®®ç©ãªã©ã®åææãè³Œå ¥ããå·¥å Žãªã©ã§ããããçšããŠé£åã»é£²æã®è£œé ãè¡ãã補é ãã補åã販売ããããšã§åçãåŸããã®ãæããŸãã
ç¹åŸŽ
åææã»å補åã»è£œåãçãã®ã§ãããšããç¹ãæ倧ã®ç¹åŸŽã§ãã
çãã®ã§ãããããçç£æ°éãåæã®è±å¶ã«å·Šå³ãããããšãå®å šæ§ãå³å¯ã«æ±ããããããšãæããããŸãã
- æ¥æ¬ãã
- ææ²»ããŒã«ãã£ã³ã°ã¹
- å³ã®çŽ ãªã©
é£åã¡ãŒã«ãŒã«åããŠãã人
é£åã¡ãŒã«ãŒã«åããŠãã人ã®æ¡ä»¶ãšããŠãé£ã奜ãã§ããããšãæããããŸãã
å¹ åºãé£ãžã®èå³ã¯ãæ°ååã®äŒç»ãããŒã±ãã£ã³ã°ãªã©ä»äºãé²ããããã§éèŠãªèŠçŽ ãšãªãã§ãããã
ãããŠããã é£ã奜ããšããã ãã§ã¯ãªããé£ã人ã ã«å±ãããããšããæ³ããããããšãäœãã倧åã§ãã
é£åã¡ãŒã«ãŒã¯ãããããé£ãå®å šã«å±ããããšãã䜿åœãšããŠããŸãã
ãã®ãããé£ãžã®æ ç±ã¯ãã¡ããã§ãããäœãããããããåãåãæ¶è²»è ãžã®æ³ããæãŠã人ã§ããããšãéèŠã§ãããã
ãŸããèª å®ãªäººç©ã§ããããšãéèŠã§ãã
é£åæ¥çã¯äžåã®äžç¥¥äºã ãã§ã倧ããä¿¡é ŒãæããŠããŸãæ¥çã§ãã
å®å¿ãå®å šãåžžã«æèããçæ¯ã«ä»äºã«åãåããèª å®ãªäººããé£åã¡ãŒã«ãŒã«ã¯åããŠãããšãããã§ãããã
以äžã®èšäºã§ã¯ãé£åæ¥çã®å°±æŽ»æ»ç¥æ³ã«ã€ããŠè§£èª¬ããŠããŸãã®ã§ããã²åèã«ããŠãã ããã
å粧åã¡ãŒã«ãŒ
å粧åã®éçºã補é ã販売ãªã©ãææããäŒæ¥ãæããŸãã
å粧åã®çš®é¡ã¯ã¹ãã³ã±ã¢å粧åããããã£ã±ã¢å粧åãŸã§ããŸããŸã§ãã
ç¹åŸŽ
å粧åã¡ãŒã«ãŒã¯å€§æäŒæ¥ã§ããã°ãææã®ç 究ãéçºããååäŒç»ãå·¥å Žã§ã®è£œé ããã©ã³ãã€ã¡ãŒãžã®ç¢ºç«ã販路ã®éæãŸã§ãšãã£ããã¹ãŠã®å·¥çšããèªç€Ÿã§æãããŠããç¹ãæ倧ã®ç¹åŸŽã§ãã
æµ·å€é²åºãECãžç©æ¥µçãªåããèŠããŠããããšãç¹åŸŽãšããŠæããããŸãã
- è³çå
- è±ç
- ã³ãŒã»ãŒãªã©
å粧åã¡ãŒã«ãŒã«åããŠãã人
å粧åã¡ãŒã«ãŒã«åããŠãã人ã¯ããŸã倧åæãšããŠå粧åãã¡ã€ã¯ãçŸå®¹ã奜ãã ãšãã人ã§ãããã
ãã®äžã§ããèªç€Ÿè£œåã ãã§ã¯ãªãäžã®äžã®ããŸããŸãªå粧åãã¡ã€ã¯ãªã©ããã¬ã³ãã«å¯ŸããŠé«ãã¢ã³ããã匵ãã人ãå粧åã¡ãŒã«ãŒã«ã¯æ±ããããŠããŸãã
ãŸããå粧åã¡ãŒã«ãŒç€Ÿå¡ã«ã¯ã人ã®çŸã«è²¢ç®ãããããšããæ°æã¡ãå¿ èŠã§ãã
ã人ã®çŸã«è²¢ç®ãããããšããæ³ããæã£ãŠãããããããæ¶è²»è åŽã®ç®ç·ã«ç«ã€ããšãã§ãããã®ããŒãºã«ææã«æ°ã¥ãããšãã§ããŸãã
ãããŠã匷ã責任æãšäœ¿åœæãæãŠã人ãéèŠã§ãã
é£åãšåæ§ã«ãå®å¿ãšå®å šã匷ãæ±ããããå粧åæ¥çã«ãããŠã¯ãæ¥é ããæ¥åã«å¯ŸããŠè²¬ä»»ããã£ãŠåãåãããšãæ±ããããŸãã
äžèŠè¯ããã«èŠããå粧åæ¥çã§ãããæ±ããããã®ã¯èª å®ãªäººæãšçæ¯ã«ç©äºã«åãçµã姿å¢ã ãšèšããã§ãããã
以äžã®èšäºã¯ãå粧åæ¥çã®å®æ ã«ã€ããŠè©³ããã解説ããŠããŸãã
å ·äœçãªè·çš®ãªã©ã玹ä»ããŠããŸãã®ã§ãåèã«ããŠãã ããã
èªåè»ã¡ãŒã«ãŒ
èªåè»ã¡ãŒã«ãŒã¯ãèªåè»ã®æ°èŠéçºãšãšã³ãžã³ãªã©ã®äžæ žããŒãã®è£œé ãè¡ãäŒæ¥ãæããŸãã
äžæ¹ã§ãå€ãã®äžè«ãæ¥è ããã®éšåäŸçµŠãåããŠãèªåè»ãçµã¿ç«ãŠãããšãäž»ãªå 容ã«ãªããŸãã
ç¹åŸŽ
çŽ æã¡ãŒã«ãŒãã販売ã»ãµãŒãã¹ãéèãŸã§ãšãé¢é£ããæ¥çãå€ãååšããŸãã
ãŸããã°ããŒãã«å±éãããŠããããšãããååœã®æ¯æ°ã«å€§ããªåœ±é¿ãåãŒãæ¥çã§ããããšãç¹åŸŽã§ãã
- ããšã¿
- æ¥ç£
- ããã
èªåè»ã¡ãŒã«ãŒã«åããŠãã人
èªåè»æ¥çã¯æ¥æ¬ãèªãããã®ã¥ãããã®é ç¹ãšããããæ¥çã§ããÂ
ãã®äžå¿ã§ããèªåè»ã¡ãŒã«ãŒã§ã¯ç€Ÿå¡ãšããŠã人ã ã®æ®ããã瀟äŒãå€ããããã®ã¥ããããžã®äœ¿åœæãèªããæã€ããšãæ±ããããŸãã
ããã®ã¥ãããã«ãšããšãæºãããããšãã人ã¯èªåè»ã¡ãŒã«ãŒã«åããŠãããšèšããã§ãããã
ãŸããèªåè»ã¡ãŒã«ãŒã«ã¯ããŒã±ãã£ã³ã°ããçµçãŸã§ããŸããŸãªä»äºãããã®ãç¹åŸŽã§ãã
çç³»ã§å ¥ç€Ÿãã人ã¯å°éè·ãšãªãã®ãäžè¬çã§ãããæç³»ã®å Žåã ãšæ°å¹Žéã§ããã€ãã®éšçœ²ãçµéšããã±ãŒã¹ãã»ãšãã©ã§ãã
ãã®ããèªåè»ã¡ãŒã«ãŒã®ç€Ÿå¡ã«ã¯ãèªåè»ã¡ãŒã«ãŒèªäœã«èå³ãæã¡ãããŸããŸãªæ¥åã«å¯ŸããŠç©æ¥µçã«åãçµããããšãéèŠã«ãªããŸãã
ããã«èªåè»ã¡ãŒã«ãŒã§ã¯ãããŒã ã§ååããŠç®æšã«åãçµãã姿å¢ãéèŠã§ãã
èªåè»ã¡ãŒã«ãŒã®ã»ãšãã©ã¯å€§äŒæ¥ã§ããã瀟å ã§ã¯äŒç»ããçç£ã«è³ããŸã§ããŸããŸãªäººãšé£æºããŠãããžã§ã¯ããé²ããå¿ èŠããããŸãã
ããŒã ãã¬ã€ãåŸæãªäººã¯èªåè»ã¡ãŒã«ãŒã«åããŠããã§ããããÂ
èªåè»ã¡ãŒã«ãŒã®æ¥çç 究ãé²ããŠããããæ¹ã¯ã以äžã®èšäºã䜵ããŠãã§ãã¯ããŠã¿ãŸãããã
補è¬ã¡ãŒã«ãŒ
補è¬ã¡ãŒã«ãŒã¯å»è¬åã®è£œé ã»è²©å£²ãäºæ¥å 容ãšããŠå±éããŠããäŒæ¥ãæããŸãã
ç¹åŸŽ
補è¬ã¡ãŒã«ãŒã¯æœ°ããå¯èœæ§ãã»ãšãã©ãªããå®å®ããäŒæ¥ã§ããããšãæ倧ã®ç¹åŸŽã§ãã
äžæ¹ã§è¿å¹Žã®è£œè¬æ¥çã¯å䜵ãçµ±åãè²·åãªã©ã®æ¥çåç·šãé¡èã«ãªã£ãŠããŸãã
ãããã£ãŠãå°±è·æŽ»åã«ããããäŒæ¥ã®è²¡åç¶æ³ãåžå Žååã®ãã§ãã¯ã®éèŠåºŠãå¢ããŠããŠãããšèšããã§ãããã
- æŠç°
- ã¢ã¹ãã©ã¹
- 第äžäžå ±ãªã©
補è¬ã¡ãŒã«ãŒã«åããŠãã人
補è¬ã¡ãŒã«ãŒã§ã¯å»è¬åã«é¢ããç¥èã¯å¿ ãå¿ èŠã«ãªããŸãã
ãã®ãããç 究è·ã»éçºè·ã¯çç³»ã®åºèº«ã§ãªããã°æ¡çšãããŸããã
補åã®æ å ±æäŸã販売ãããMRã®å Žåã¯æç³»æ¡çšããããŸãããåºèº«åŠéšã«é¢ä¿ãªãå ¥ç€ŸåŸã«å»è¬åã®å匷ã¯å¿ é ãšãªããŸãã
ãå»åŠããè¬åŠããã蟲åŠãã®åéãšã®çµã³ã€ãã匷ãã®ã§ããã¡ãã®åéã«èå³ããã人ã«ã¯ããããã®ããä»äºã ãšèšããã§ãããã
ãããŠè£œè¬ã¡ãŒã«ãŒã¯äœããã人ã®åœã«é¢ããã®ã§ãçé¢ç®ããšãã£ãé¢ã匷ãæ±ããããŸãã
äžã€ã®ãã¹ãé倧ãªåé¡ã«ã€ãªãã補è¬ã¡ãŒã«ãŒã§ã¯ãäœããããŸã確å®ã«ä»äºãè¡ãããšãéèŠã§ãã
確å®ã«ä»äºãããªãããã«ã¯ãé«ã責任æãæã¡ãçæ¯ã«ä»äºã«åãåãã人ãåããŠãããšãããã§ããããÂ
ããã«ã補è¬ã¡ãŒã«ãŒã¯é«ãå«ç芳ãæã€ããšãæ±ããããŸãã
å©çã§ã¯ãªãã瀟äŒã®å¹žçŠãæ£è ã®å¥åº·ãåžžã«åªå ã§ãã人ãããã®æ¥çã§çæ³çãªäººç©ãšãªãã§ããããÂ
補è¬æ¥çã«èå³ã®ããåŠçã«ã¯ã以äžã®èšäºãããããããŸãã
æ¥çç 究ããè©Šéšå¯ŸçãŸã§è§£èª¬ããŠããŸãã
ã¡ãŒã«ãŒæ¥çã®4ã€ã®é å
ããã§ã¯ãå®éã«åãããã§ã¯ã©ããªé åãããã®ã§ããããã
ãŸã å¿ææ¥çã§æ©ãã§ãã人ã¯èªåãä»äºã«æ±ãããã®ãšæ¯èŒããŠã¿ãŠãã ããã
4ã€ã®é å
- 倧ããªä»äºãã§ãã
- æºãã£ãååãäžã«åºã
- äŒç€Ÿçµå¶ãå®å®ããŠãã
- çŠå©åçãå å®ããŠãã
倧ããªä»äºãã§ãã
補é æ¥ã¯æ¥æ¬ã®GDPã®çŽ2å²ãå ããããšãããåžå ŽèŠæš¡ã¯å€§ããã倧ããªä»äºã«é¢ããããã£ã³ã¹ããããŸãã
20代ã®ãã¡ãã倧ããªä»äºã«æºãããã人ããä»äºã«ãããããæ±ãã人ã«ã¯ãããããªæ¥çãšãããã§ãããã
ç¹ã«ãBtoBãäžå¿ã®çŽ æã¡ãŒã«ãŒãéšåã¡ãŒã«ãŒã§ã¯ãå€é¡ã®ãéãšæ°å€ãã®äººãé¢ãããŸãã
èŠæš¡ã倧ããå責任æãå¿ èŠã«ãªããŸãããä»ã®è·çš®ã§ã¯çµéšã§ããªããããªå€§ããªä»äºãã§ããã®ãã¡ãŒã«ãŒæ¥çãªãã§ã¯ã®é åã§ãã
æºãã£ãååãäžã«åºã
ã¡ãŒã«ãŒæ¥çã§ã¯æ圢åæãåãæ±ããããèªåã®æºãã£ã補åãäžã®äžã«åºãŠããã®ã¯å€§ããªãããããšãããã§ãããã
補åãåºé ã«äžŠã¹ãããŠããããå®éã«æ¶è²»è ã䜿ã£ãŠãã姿ãèŠãããããããšãã«åŒ·ãéææãåŸãããã®ã§ã¯ãªãã§ããããã
èªåã®ä»äºã人ã ã®ç掻ã«è²¢ç®ããŠããããšãç¹ã«å®æããããã®ã¯å®æåã¡ãŒã«ãŒã§ãã
äŒç€Ÿçµå¶ãå®å®ããŠãã
åžå ŽèŠæš¡ã倧ãããšããããšã¯ãäŒç€Ÿçµå¶ã®å®å®æ§ã«ç¹ãããŸãã
äŒç€Ÿã®çµå¶ãä»ã®æ¥çãšæ¯èŒããŠãå®å®ã»èœã¡çããŠããã±ãŒã¹ãã»ãšãã©ã§ãã
å°æ¥ã«äžå®ãæ±ããå®å¿ããŠåãããã«ã¯ãäŒç€Ÿçµå¶ãå®å®ããŠããããéèŠã«ãªããŸãã
ã¡ãŒã«ãŒæ¥çã§å¿æäŒæ¥ãéžã¶éã¯ãçŸæç¹ã§ã®äŒç€Ÿçµå¶ã®å®å®æ§ãšãä»åŸã®èŠéããå€æææã«ããŠã¿ãã®ãããã§ãã
çŠå©åçãå å®ããŠãã
çŸå Žè·ã®äººæ°ãä»ã®æ¥çããå€ãã¡ãŒã«ãŒæ¥çã¯ãåŽåçµåã®åã匷ãåŸåã«ãããŸãã
åŽåçµåã®åã匷ããã°çŠå©åçã®æŽåã«ç¹ãããããåŸ éé¢ã®æ¹åãé²ãã äŒæ¥ãå€ãã®ãé åã§ãã
æ絊äŒæååŸä¿é²ãæ®æ¥æéåæžãªã©ã®åãçµã¿ãã¯ããã女æ§ã®æŽ»èºæšé²(è²äŒã»ç£äŒ)ãç©æ¥µçã«ãããªã£ãŠããäŒæ¥ãå€ãã¿ãããŸãã
女æ§ãæ£åœã«è©äŸ¡ããŠãããšããããšã¯ãæ§å¥ã幎霢ã«ãã£ãŠäžåœãªè©äŸ¡ããããªã蚌æ ã§ãããã®ã§ã女æ§ã®æŽ»èºã¯ç·æ§ã«ãšã£ãŠãåªè¯äŒæ¥ãèŠæ¥µãã1ã€ã®ãã€ã³ããšãªãã§ãããã
以äžã®èšäºã§ã¯ãçŠå©åçã«ã€ããŠãæ§ã ãªèŠç¹ãã解説ããŠããŸãã
çŠå©åçã®å å®ã¯ã就掻ãé²ããŠããäžã§ãéèŠãªèŠçŽ ã§ãã
ã¡ãŒã«ãŒå¿æåæ©äŸã玹ä»
ã¡ãŒã«ãŒã®å¿æåæ©ã®äŸã2ã€ã»ã©çŽ¹ä»ããŠãããŸãã
åãã¡ãŒã«ãŒæ¥çãšãã£ãŠããé£åã¡ãŒã«ãŒãå粧åã¡ãŒã«ãŒãªã©æ¥çš®ã«ãã£ãŠç¹åŸŽãç°ãªããŸãã
å¿æåæ©ãèããéã¯ãããããã®ã¡ãŒã«ãŒã®ç¹åŸŽãç解ããŠæ¥çš®ã«é©ããå 容ãåæ ãããŸãããã
é£åã¡ãŒã«ãŒã®å Žå
人ã®å¹žãã«çŽçµããä»äºãããããšæããé£åã¡ãŒã«ãŒã®åŸ¡ç€Ÿãå¿æããŸããã
é£åæ¥çã«èå³ãæã€ããã«ãªã£ãã®ã¯ã倧åŠæ代ã«çµéšããä»è·è人ä¿å¥æœèšã§ã®ãã©ã³ãã£ã¢ããã£ããã§ãã
æãããã«äœãåãããªãã£ããããªããªã家æã«äŒããªãã£ããããŠæ©ãå
¥å±
è
ãå€ããªãã§ãæ¯æ¥ã®é£äºã ãã¯èª°ãããšãŠã楜ãã¿ã«ããŠãã姿ãå°è±¡ã«æ®ããŸããã
ã©ãã ã幎ãéããŠãé£äºããåŸããã幞ãã¯å€ãããªããšç¥ããé£ã«é¢ããä»äºããããæ°æã¡ã匷ããªããŸããã
ãã€ã³ãïŒ
é£åã¡ãŒã«ãŒã®å¿æåæ©ãèãããšãã®æ³šæç¹ã¯ããé£ã¹ãããšã奜ãããâ¯â¯ãšããååã奜ãããªã©ã®çç±ã§çµãããªãããšã§ãã
奜ãã ãšããæ°æã¡ã¯éèŠã§ãããããã ãã§ã¯æ¶è²»è ã®èŠç¹ã§ãããããŸããã
奜ããªæ°æã¡ãå¿æåæ©ã§äŒãããªãã奜ãã ããçç£è ãšããŠäœãå®çŸãããã®ãããšãã芳ç¹ã§èããŠã¿ãŸãããã
å粧åã¡ãŒã«ãŒã®å Žå
èŠãç®ã«ã³ã³ãã¬ãã¯ã¹ãæ±ãã人ã®æå©ããããããšæããå粧åã¡ãŒã«ãŒã®åŸ¡ç€Ÿãå¿æããŸããã
ç§ã¯å¹Œå°æãããã°ããã«æ©ãã§ããã®ã§ãããè²»çšã®åé¡ãæãããæè¡ãåããåæ°ã¯ãããŸããã§ãããæ§ã
ãªå粧åã䜿ã£ãŠãã°ãããã«ããŒããæ¹æ³ãè©Šããªãã§åºäŒã£ãã®ãã埡瀟ã販売ããŠãããã¡ã³ããŒã·ã§ã³ã§ãã
ã«ããŒåããªããã¡ã³ããŒã·ã§ã³ã ãšäžæãã«ããŒã§ããªãã£ãããåããªãããããããäžæ¹ã埡瀟ã®è£œåã¯èªç¶ãªä»äžããã§ãã°ãããã«ããŒã§ããããšã«æåãèŠããŸããã
ã³ã³ãã¬ãã¯ã¹ãæ±ãã人ãèªä¿¡ããã£ãŠçãããããããä»åºŠã¯ç§ãå粧åãäœãåŽã«ãªã£ãŠè²¢ç®ããããšèããŠããŸãã
ãã€ã³ãïŒ
ã©ãããŠå粧åã¡ãŒã«ãŒãéžãã ã®ãããã£ããäŒããã«ã¯ãå®äœéšã«åºã¥ãå
·äœçãªãšããœãŒããå«ããã®ãå¹æçã§ãã
ããã°ããã®æ©ã¿ãå粧åã解決ããŠãããããšè¿°ã¹ãŠããäŸæã®ããã«ãå粧åã«é¢ããã©ããªåºæ¥äºãä»ã®èªåã«ã©ããªåœ±é¿ãäžããã®ããèããŠã¿ãŸãããã
ã¡ãŒã«ãŒæ¥çã®çŸç¶ãšå°æ¥æ§
ã¡ãŒã«ãŒæ¥çã§é·ã掻èºããããã«ã¯æ¥çã®ååãšå°æ¥æ§ãææ¡ããŠããå¿ èŠããããŸãã
çŸåšã®ã¡ãŒã«ãŒæ¥çã§ã¯ã©ããªåããããã®ããå°æ¥çã«ã©ãå€ãã£ãŠãããããªã®ããèŠãŠãããŸãããã
ã°ããŒãã«å±éã®åãã匷ãŸã£ãŠãã
è¿å¹Žã®ã¡ãŒã«ãŒæ¥çã§ã¯äºæ¥ãã°ããŒãã«ã«å±éããåãã匷ãŸã£ãŠããã®ãç¹åŸŽã§ãã
åœå ã ãã§ã¯èŠèŸŒãŸãã売äžã«éããããããšãã人å£æžå°ã«ãã£ãŠå£²äžãæžã£ãŠããå¯èœæ§ãé«ãããšãªã©ãäž»ãªèŠå ãšãªã£ãŠããŸãã
ã°ããŒãã«å±éã®äºäŸãšããŠã¯ãåœå ã代衚ãã調å³æã¡ãŒã«ãŒã®ããã³ãŒãã³ã代衚çã§ãã
1970幎代ã«æ¬æ Œçã«ãšãŒããããžé²åºããããã³ãŒãã³ã¯ããã®åŸã¢ãžã¢ãåç±³ãªã©ã®åžå Žãéæããä»ã売äžåçã®70%ãå ãããŸã§ã«æµ·å€äºæ¥ãæé·ãããŠããŸãã
ããžã¿ã«ã·ãããžã®åãçµã¿
瀟äŒçãªITåã®æµãããã¡ãŒã«ãŒæ¥çã§ãé²è¡ãã€ã€ãããŸãã
売äžé«ãå¶æ¥å©çã®æžå°ã»éååŸåãèæ ®ããŠãããžã¿ã«æè¡ãé§äœ¿ããŠæ°ããªããžãã¹ã®åœ¢ãäœãåºãããã§ãã
çç£ç®¡çã·ã¹ãã ãåšåº«ç®¡çã·ã¹ãã ãªã©ã®æ§ç¯ã¯ãã¡ããã®ããšãçŸå Žã§åã人ãã¡ã®ç®ç·ã§ããžã¿ã«ã·ãããé²ããŠããã®ãã¡ãŒã«ãŒæ¥çã®ç¹åŸŽã§ãã
æ°èŠäºæ¥ã»ã€ãããŒã·ã§ã³ã®æšé²
ã¢ããäœã£ãŠè²©å£²ãã以å€ã«ããµãŒãã¹ãæäŸããŠç¶ç¶çãªåçãåŸãã¹ããã¯åããžãã¹ã«è¿ãåŽé¢ãèŠãå§ããŠããŸãã
ã¹ããã¯åããžãã¹ã¯ããµãã¹ã¯ãªãã·ã§ã³åããžãã¹ãšãåŒã°ããããžãã¹ã¢ãã«ã§ãä»çµã¿ããäœã£ãŠããŸãã°ç¶ç¶çã«åçãåŸãããã®ãç¹åŸŽã§ãã
äŸãã°ã
代衚çãªããšã¿ã®MaaS(Mobility as a Service)ã§ãã
èªåè»è²©å£²ã ãã§ã¯å£²äžã«éãããããããMaaSã®ããã«åã人ããäœåºŠãåçãåŸããããããªããžãã¹ã¢ãã«ãå¢ããŠããã®ã§ãã
æ°èŠäºæ¥ã®å±éã«ããã£ãŠä»æ¥çš®ãšææºããŠã€ãããŒã·ã§ã³ãæšé²ããåãããããã¡ãŒã«ãŒæ¥çã§ã¯å€æ§ãªå¹ åºã人æãæ±ããããŠããŸãã
ãããã«
ä»åã¯ãã¡ãŒã«ãŒæ¥çãã«ã€ããŠç 究ããŠãããŸããã
ãã¡ãŒã«ãŒæ¥çããã€ããã¢ãã¯ãé£åãç掻çšåãšãã£ã身è¿ãªãã®ã§ããæ ã«ãå®å šæ§ã顧客ããæ±ããããŸãã
ãã®å®å šæ§ãæ±ããããäžã§ãäŒæ¥ãå¿ èŠãšããŠãã人æã¯çé¢ç®ããèª å®ãã«å ãã顧客ãšåãåãæ ç±ãæã¡åãããŠãã人ã§ãã
å ããŠãå šäœçã«ãã®æ¥çã«è©³ããããã¹ãã§ããããã®ã¢ãã奜ãã§ãã人ããã¡ãŒã«ãŒæ¥çãã®å°±è·ã«åããŠããã§ãããã
äœãèªåãã¢ããäœã£ãŠã¿ãããæºãã£ãŠã¿ãããšæããªããã¡ãŒã«ãŒæ¥çããèŠéã«å ¥ããããšãããããããŸãã
ãã®èšäºããã£ããã«ãã¡ãŒã«ãŒæ¥çã«å°±è·ããããã®åèã«ãªãã°å¹žãã§ãã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª