就掻ã§å å®çãã¢ãããããšã³ããªãŒã·ãŒãã®æžãæ¹ãšäŸã玹ä»ïŒ
2025/2/5æŽæ°
ã¯ããã«
ãšã³ããªãŒã·ãŒãã¯ãéžèã§äžè²«ããŠçšãããã倧åãªè³æã§ããšã³ããªãŒã·ãŒãã®ã§ã次第ã§ååŠã決ãŸããšèšã£ãŠãéèšã§ã¯ãããŸããã
ã¬ã¯ãã«ã»èªå·±PRã»å¿æåæ©ããããã®æžãæ¹ã®ã³ããã€ããã°ãã©ã€ãã«ãšå·®ãã€ãå å®çãå段ã«äžããã§ãããã
ããã§ä»åã¯ãå å®çãã¢ããããããšã³ããªãŒã·ãŒãã®æžãæ¹ãšäŸæã玹ä»ããŸãã
以äžã®ãããªãæ©ã¿ã®ããåŠçã¯å¿ èŠã§ãã®ã§ããã²æåŸãŸã§ãã§ãã¯ããŠã¿ãŠãã ããã
- ã©ã€ãã«ãšå·®å¥åã§ãããšã³ããªãŒã·ãŒãã«ããã
- äŸæãåèã«ããªãããšã³ããªãŒã·ãŒããæžããã
- å 容ã ãã§ãªãåãããããã»èªã¿ããããéèŠããã
就掻ã§å å®çãã¢ãããããšã³ããªãŒã·ãŒãã®äŸæ
æžãæ¹ãç¥ãåã«ããŸãã¯å ·äœçãªäŸæãå ã«çŽ¹ä»ããŸãã
- ã¬ã¯ãã«
- èªå·±PR
- å¿æåæ©
äžèš3ã€ã®é ç®ã¯ã©ã®äŒæ¥ãåããã«ããŠããå¿ é ã§ããã©ãããæµãã§æžãããŠããã®ããèªåã®ãšã³ããªãŒã·ãŒããšç §ããåãããªãããèªã¿é²ããŠããã®ãããããããŸãã
ã¬ã¯ãã«ã®äŸæ
家åºæåž«ã®ã¢ã«ãã€ãã§æ åœçåŸãå¿ææ ¡ãžåæ Œãããããšã§ãã
ç§èªèº«ãå¿ææ ¡ã«èœã¡ãçµéšããããåãçµéšãå³ãã£ãŠã»ãããªãæ°æã¡ããåãçµã¿ã¯ãããŸããã
æ åœããçåŸã¯æ°åŠãèŠæã§ãç¹ã«ç¢ºçã§ã€ãŸãããŠããŸããã
ããã§å ¬åŒãæèšãããŠåé¡éãããã®ã§ã¯ãªããå ¬åŒã®æãç«ã¡ã«æéãå€ãå²ãããšããããã¹ãã®ç¹æ°ãåŸã ã«ã¢ããã
çµæãæš¡è©Šã§ãAå€å®ãç¶åºããå¿ææ ¡ã«ç¡äºåæ ŒããŸãããåå åæã«æéãå€ãå²ãããšããæ¹åã®æçã«ãŒãã ãšæããŸãã
ãã®çµéšã貎瀟ã§ã掻ããã売ãäžãã¢ããã«ç¹ããŠããããã§ãã
ã¬ã¯ãã«ã§ã¯ãå ·äœçãªãšããœãŒããçšããŠãèªåã®è¡åãææã匷調ããããšãéèŠã§ãã
ãŸãã¯åãçµãã 課é¡ãç®æšãæ確ã«ç€ºãããã®ããã«ã©ã®ãããªå·¥å€«ãåªåãããããå ·äœçã«èšè¿°ããŸãããã
次ã«ããã®çµæãåŸãããææãæ°åãå ·äœäŸã§ç€ºããèªåã®æé·ãåŠã³ã匷調ããŸãã
æåŸã«ãã®çµéšãå°æ¥ã©ã®ããã«æŽ»ãããããç°¡æœã«ãŸãšããäŒæ¥ã«èªåã®äŸ¡å€ãã¢ããŒã«ããŠãã ããã
èªå·±PRã®äŸæ
ç§ã®åŒ·ã¿ã¯è²¬ä»»æããã£ãŠç©äºã«åãçµãããšã§ãã
ãã®åŒ·ã¿ãçºæ®ããã®ã¯ãæåç¥ã§ã¯ã¬ãŒãã®åºãç©ãçãã1æ¥ã§200å販売ããçµéšã§ãã
åœæãæ²ããŠãã1æ¥ã®ç®æšåæ°ã¯100åã§ãããããæŒæç¹ã§ãŸã 30åã«æºããªãéæäžå¯èœã«èŠããŸããã
ãã ãäžãããã責åãç°¡åã«è«Šããã®ã¯ç§ã®æ³ããšã¯éããããåé¡ç¹ãèãæ¹åãè¡ããŸããã
å ·äœçã«ã¯ãååäžã§ãã£ãšãåå¿ãããã£ãçš®é¡ããæŒã®1æéãæåç¥çµäº1æéåã«åé¡ã»ãŒã«ããããšãããã®ã§ãã
çµæãã»ãŒã«å¯Ÿè±¡å€ã®ã¯ã¬ãŒããåæã«å£²ããåèš200åã販売ããããšãã§ããŸããã
貎瀟ã«ãããŠãäžãããã圹å²ä»¥äžã«è²¢ç®ããŠããããã§ãã
èªå·±PRã§ã¯ãèªåã®åŒ·ã¿ãæ確ã«äŒããŸãããã
ãŸãã¯èªåãèªãã匷ã¿ãã²ãšã€éžã³ããã®åŒ·ã¿ã蚌æããå ·äœçãªãšããœãŒãã玹ä»ããŸãã
次ã«ãã®åŒ·ã¿ãã©ã®ããã«ããŠå¹ããããããŸããã®åŒ·ã¿ãäŒæ¥ã«ã©ã®ããã«è²¢ç®ã§ããããè«ççã«èª¬æããŠãã ããã
äŒæ¥ãæ±ãã人ç©åã«èªåãåèŽããŠããããšãã¢ããŒã«ã§ããã°ãé¢æ¥å®ã«å¥œå°è±¡ãäžããããŸããã
å¿æåæ©ã®äŸæ
ç§ã¯çåŸã«å¯ŸããŠåã«ç¥èãæããã®ã§ã¯ãªãã人ãšããŠåãç®ç·ã§æè²ãããŠããããã§ãã
é«æ ¡çã®é ãæ ä»»ã®å çã芪ã®ããã«è¿ãé¢ä¿ã§æå°ããŠãããŸããã
çåŸã®ç®ç·ã§ã¯ãªãã人ãšããŠã®ç®ç·ãã§æ¥ããŠãããããšã«å¬ãããæãã人ã®å¿ãã±ã¢ã§ããå çããã£ãšå¿ èŠãªã®ã§ã¯ãªãããšæããŸããã
貎瀟ã蚪ããéã«ã人ã®å¿ã«å ±æã§ããæè²ããæ²ããŠããããšã«å¿åºæéãåããŸããããæ³ããããããããããçµæãã䌎ããšæã£ãŠããŸãã
å ¥ç€ŸããããçåŸã«æ°ãé ãã ãã§ã¯ãªããé¡è²ã®å ã«ãããå¿ã®æ¬é³ããæ±²ã¿åã£ãŠãããããåªåããŠåããŸãã
å¿æåæ©ã§éèŠãªã®ã¯ãäŒæ¥ãšã®ãããã³ã°ã匷調ããããšã§ãã
ãŸãã¯äŒæ¥ã®ããžã§ã³ãæ¥åå 容ã«ã€ããŠãªãµãŒãããèªåã®äŸ¡å€èŠ³ãç®æããã£ãªã¢ãšã©ãäžèŽããŠãããã説æããŸãã
ãããŠãã®äŒæ¥ãéžãã çç±ãå ·äœçã«è¿°ã¹ãä»ç€Ÿã§ã¯ãªããã®äŒæ¥ã§åãããçç±ã匷調ããŸãããã
ããã«èªåããã®äŒæ¥ã§ã©ã®ããã«è²¢ç®ã§ããããå ·äœçã«ç€ºããäŒæ¥ã«å¯Ÿããç±æãšèªåã®åŒ·ã¿ãäŒããããšããã€ã³ãã§ãã
就掻ã«ããããšã³ããªãŒã·ãŒãã®æžãæ¹
ãšã³ããªãŒã·ãŒãã®æ§æã¯ä»¥äž5ã€ããæãç«ã£ãŠããã®ãã»ãšãã©ã§ãã
- åé ã«æãéããããšãèšèŒãã
- èæ¯ïŒåæ©ïŒã®èª¬æãã
- åé¡ç¹ãšåå ãåæãã
- çµæãšåŠã³ããŸãšãã
- åŠã³ã®æŽ»ããæ¹ãèšèŒãã
æ§æã«æ £ããŠããªã人ã¯ãŸãããããã®ãã¬ãŒã ã«æç« ãæžããŠãããæåŸã«ãŸãšãããšçŽ æµãªãšã³ããªãŒã·ãŒãã«ä»äžãããŸããã§ã¯ãèŠãŠãããŸãããã
åé ã«æãéããããšãèšèŒãã
ãäœãæãäŒãããã®ãããåããããã«ãçµè«ãã¡ãŒã¹ããæèããŸãããã
ãäœãéæããã®ãããã©ããªããšããããªã£ãŠããã®ãããªã©ã端çã«æžãã®ãããã§ãã
åé ã®äžçºç®ã«æžãããšã§ãäŒæ¥ã®æ åœè ã«ã€ã³ãã¯ããäžããããšãã§ããŸãããã®åŸãèå³ããã£ãŠèªãã§ããããã
äžæ¹ãçµè«ãæåã«æžããã«ãèæ¯ãåæ©ãæžããšããªãã®è©±ãããããšããŠãããã ããïŒããšå 容ãé ã®äžã«å ¥ã£ãŠããŸããã
çµè«ãã¡ãŒã¹ãã¯èªã¿æã«èªåãå°è±¡ã¥ããããã®æå¹æ段ã§ãããã®ã§ãäŒãããããšã¯æåã«èšèŒããããšãæèããŸãããã
èæ¯ã»åæ©ã®èª¬æãã
åé ã«ãæãéããããšãããŸãšããããèæ¯ã»åæ©ã«ã€ããŠã®è£è¶³èª¬æãããŸãããã
çç±ããªãçŽåŸãã§ããªããšã話ã®ä¿¡é Œæãæãªãå¯èœæ§ãããã§ãããã
ãŸãã¯ããªãããã®ãããã©ãããç¶æ³ã ã£ãã®ãããªã©ãç°¡åã«ãŸãšããŠãããŸãã
ãšã³ããªãŒã·ãŒãã¯æåæ°ã«å¶éãããå Žåãã»ãšãã©ã®ãããè£è¶³èª¬æã¯ç«¯çã«æžããŠåŸåã«æåæ°ã®äœè£ãæ®ããŠãããŸãããã
åé¡ç¹ãšè§£æ±ºçãèšèŒãã
èæ¯ã»åæ©ã説æããããããããæ±ããŠããåé¡ç¹ãèšèŒããŸãã
ãåœæã¯ãããåé¡ã§ããããåå ã¯â³â³ã§ãããšãåé¡ç¹ãèšèŒããŠããããã©ã®ããã«è§£æ±ºããã®ããå ·äœçã«èª¬æããŸãããã
åé¡ç¹ãèŠã€ãããã£ããã«ã€ããŠãèšèŒããã°ãåºãèŠéã§ç©äºãå·éã«å®¢èŠ³èŠã§ããããšãã¢ããŒã«ã§ããŸãã
çµæã»åŠã³ããŸãšãã
ãåé¡ç¹ã»åå ã»æ¹åç¹ããæžããããçµæã»åŠã³ãããŸãšããŠãããŸãããã
客芳çãªè©äŸ¡ããããããã«ãæ°åã§è¡šãããšã€ã¡ãŒãžãããããã§ãããã®éã«ãæ¹ååŸã®çµæã ãã§ã¯ãªããæ¹ååã®çµæãããããšãããããããŸããã
ããšãã°ãè±èªã®ãã¹ãã30ç¹ã ã£ãã®ã80ç¹ã«ãªãã°ã倧ããªå€åéã§ããããäžæ¹ãæ¹ååŸã®çµæãããªãå Žåã¯å€åéãããããªããããã€ã³ãã¯ãã«æ¬ ããŸãã
詳现ãªæ°åã§ã¯ãªããŠãããã®ã§ãç¥ã£ãŠããç¯å²ã§èšèŒããŠããã®ãããã§ãã
ããã«çµæãåºãããšã«ãã£ãŠãã©ããªããšãåŠãã ã®ããã«ã€ããŠèšèŒãããšèª¬åŸåãåºãã§ãããã
åŠã³ã®æŽ»ããæ¹ãèšèŒãã
æåŸã«ãå ¥ç€ŸããŠããã©ã®ããã«æŽ»ãããããèšèŒããŸãããã
ãšã³ããªãŒã·ãŒãã¯ãäŒæ¥ã«ã¢ããŒã«ãããã®ã§ãããããç§ã¯è²Žç€Ÿã«ã©ãè²¢ç®ã§ãããããšãã£ãããšãäŒããã®ãéèŠã§ãã
ããšãã°ãçžæããã®ã¬ã¹ãã³ã¹ãæ©ãè¿ãããšã倧äºã ãšåŠãã ãã®ã§ããã°ãç§ã¯å ¥ç€ŸããŠãããèªåã§ããŒã«ããããªãã®ãæèããŠãæ¥åãåæ»ã«é²ããŠæçã§çµæãåºããŠããããã§ããã®ããã«ãŸãšããã®ãããã§ãããã
å ¥ç€ŸããŠããã®æªæ¥ãæããŠãããšãå ãèŠããŠãã人æã ããšäŒãããããããå°ãªããããšã奜å°è±¡ãäžããããšãã§ããŸããå®éã«ãšã³ããªãŒã·ãŒããæžãéã¯ããã²æèããŠã¿ãŠãã ããã
就掻ã«ããããšã³ããªãŒã·ãŒããæžãéã®æ³šæç¹
ããšã³ããªãŒã·ãŒãããã£ããæžããŠãããããã ãã©ãæ°ãã€ããã¹ããã€ã³ãã£ãŠããïŒããšæ°ã«ãªã£ãŠãã就掻çã«ã¯ã次ã®æ³šæç¹ãæŒãããŠãããšããã§ãã
- åãèªå°Ÿã¯2åãŸã§ã«ãã
- PREPæ³ãæèããŠæç« ãæžã
- 第äžè ãèªãã§ããããããã«ãŸãšãã
äžèš3ã€ã¯ãå®ã¯ç€ŸäŒäººã«ãªã£ãŠãã䜿ããããŠããŠã§ãããããããã§ãã£ãããšå匷ããŠããã®ãããããããŸãã
åãèªå°Ÿã¯2åãŸã§ã«ãã
ãšã³ããªãŒã·ãŒãã«éãããã©ã€ãã£ã³ã°ã®ã«ãŒã«ãšããŠãåãèªå°Ÿã¯2åãŸã§ããé©åã§ãã次ã«å ·äœäŸã玹ä»ããã®ã§ãäžåºŠæ¯ã¹ãŠã¿ãŠãã ããã
åãèªå°Ÿ | ãããŸããããŸããããããŸãã |
ç°ãªãèªå°Ÿ | ãããŸãããã§ããããŸãã |
ãã£ãšåãèªå°Ÿãç¶ããŠããŸããšãæç« ã®ãªãºã ãæªããªãèªã¿æã«ãçšæãªå°è±¡ãäžããå¯èœæ§ããããŸãã
ãããããŸããããã§ãããããªã©ãããèŠãããã¡ã§ãã
æèã§ããã ãã§æç« ãã°ããšãããªããŸãã瀟äŒäººã«ãªã£ãŠãããè³æäœæãªã©ãé »ç¹ã«ãããããäžåºŠèŠããŠããã°äžç䜿ããã«ãŒã«ã§ãã
ãšã³ããªãŒã·ãŒããæžãéã«äžç·ã«èŠããŠãããŸãããã
PREPæ³ãæèããŠæç« ãæžã
ãPREPæ³ããšã¯ãæç« äœæã»ãã¬ãŒã³ããŒã·ã§ã³ãªã©ã§çžæã«ããããããäŒããããã®æ§æã®äžçš®ã次ãã芧ãã ããã
- PïŒPointïŒïœèŠç¹
- RïŒReasonïŒïœçç±
- EïŒExampleïŒïœå ·äœäŸ
- PïŒPointïŒïœèŠç¹
ã¯ããã«èŠç¹ãè¿°ã¹ã次ã«èæ¯ãçç±ãè£è¶³ããŠãããŸãã
è£è¶³èª¬æã ãã ãšæœè±¡çã§ã€ã¡ãŒãžãã¥ãããããå ·äœäŸãå ããããã§æåŸã«ãµããã³èŠç¹ããŸãšãããã®ã§ãã
PREPæ³ã¯ãšã³ããªãŒã·ãŒãã ãã§ãªãé¢æ¥ã§ã掻çšã§ããã®ã§ã䜿ãããªããããã«æ¥ã ãã®ææ³ãæèããŠäŒè©±ããŠã¿ãŸãããã
第äžè ãèªãã§ããããããã«ãŸãšãã
ãšã³ããªãŒã·ãŒãã§ã¯ãå°éæ§ã®é«ãåéããŸãšããæ¹ãããããå°éçšèªãå€çšãã就掻çãããŸãããå®æã«äœ¿ãã®ã¯å¹æçã§ã¯ãããŸããã
ãªããªããçžæãåãç¥èããã£ãŠãããããããªãããã§ãã
ãããå°éçšèªãç¥ããªãæ¹ãæ¡çšæ åœã ã£ãå Žåãå°éçšèªãå€çšããããšã³ããªãŒã·ãŒãã¯äŒãããªããã®ã«ãªããŸãã
ã©ãã ãå 容ãçŽ æŽããããã®ã§ããçžæã«ç解ããŠããããªããã°æå³ããããŸããã
ãã®ãããããå ·äœçã«ãããããã説æããããšãå¿ èŠã§ãã
äžåºŠãšã³ããªãŒã·ãŒããæžãããããŸã£ããå 容ãç¥ããªãåã ã¡ã«èªãã§ãããã®ãããããããŸãã
就掻ã®ãšã³ããªãŒã·ãŒãã«é¢ãããããã質å
æåŸã«å°±æŽ»ã®ãšã³ããªãŒã·ãŒãã«é¢ãããããã質åããŸãšããã®ã§ããã²åèã«ããŠãã ããã
ãšã³ããªãŒã·ãŒãã¯ãã€ããæåºã§ããïŒ
åæ¥ããå幎ã®3æ1æ¥ãããšã³ããªãŒãå¯èœã§ãã
 25åããã¯ã€ã³ã¿ãŒã³ã§éžèãªã©ã®æ©æéžèãå®æœãããããããããããæ©ããšã³ããªãŒã·ãŒããæåºã§ããå ŽåããããŸãã
ãšã³ããªãŒã·ãŒããšå±¥æŽæžã®éãã¯ïŒ
å±¥æŽæžã¯ãåºæ¬çãªå人æ å ±ãåŠæŽãè·æŽãèšèŒãããã®ã§ãäž»ã«å¿åè ã®çµæŽã確èªããããã«äœ¿ãããŸãã
äžæ¹ããšã³ããªãŒã·ãŒãã¯äŒæ¥ããšã«èšãããã質åã«å¯ŸããŠåçãã圢åŒã§ãå¿åè ã®èãæ¹ãé©æ§ãäŒæ¥ãè©äŸ¡ããããã®è³æã§ãã
ãšã³ããªãŒã·ãŒãã§ã¯ãã¬ã¯ãã«ãèªå·±PRãå¿æåæ©ãªã©ãåå¥ã®è³ªåã«çããå¿ èŠããããããèªåã®åæ§ãæ欲ãã¢ããŒã«ããããšãæ±ããããã®ãç¹åŸŽã§ãã
ãšã³ããªãŒã·ãŒãã®çš®é¡ãšæåºæ¹æ³ã¯ïŒ
ãšã³ããªãŒã·ãŒãã¯Webäžã§æåºããæ¹æ³ãšææžãã§éµéããæ¹æ³ããããŸãã
çŸåšã¯Webäžã§ã®æåºãäž»æµãšãªã£ãŠããŸãããéµéããã説æäŒã§èšèŒãããããããšããŸãã«ãããŸãã
å¿æäŒæ¥ãã©ã®ãããªãšã³ããªãŒã·ãŒãã®çš®é¡ãæåºæ¹æ³ãªã®ãäºåã«ãã§ãã¯ããŠãããšå¹ççã«å°±æŽ»ãé²ããããã§ãããã
ãã§ãã»ãŸãããšãã§ãããã¯ã©ã¡ãã®æ¹ãããïŒ
ãã§ãã»ãŸãããšãã§ãããã®ã©ã¡ãã䜿ã£ãŠèšèŒããŠãåé¡ãããŸããã
倧åãªã®ã¯ãæäžã§èªå°Ÿãçµ±äžãããããšã§ãã
ãã§ãã»ãŸãããšãã§ããããæ··åšããŠãããšãäžè²«æ§ããªãæç« ãçšæãªå°è±¡ã«ãªã£ãŠããŸããŸãã
ãã§ãã»ãŸãããšãã§ãããã®äœ¿ãåãã«é¢ããŠã¯ä»¥äžã®èšäºããã²åèã«ããŠã¿ãŠãã ããã
ãããã«
å å®çãé«ããšã³ããªãŒã·ãŒãã»ã©ãåºæ¬ã«å¿ å®ã§ãã
ã€ã³ãã¯ãæ§ã®ããå 容ã倧ããªææã«ç®ããããããã§ããã倧åãªã®ã¯ãèªåãã©ããªããšãããŠããã®ãããããããããäŒããã¢ããŒã«ããããšã
åšãããããã°å€§ããããšã®ãªãå 容ã ãšããŠããèªåããããªã£ãŠãããã®ã§ããã°èªä¿¡ããã£ãŠå€§äžå€«ã§ãã
å ããŠãæžãæ¹ã泚æç¹ãæŒããã€ã€ãèªåã®æç« ã«å¿çšããŠããã°çŽ æµãªãã®ã«ãªããŸãã
æ¬èšäºã®å 容ãèžãŸããŠããã²å°±æŽ»ã®éžè察çã«åœ¹ç«ãŠãŠãã ããã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª