ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®ãšã³ããªãŒã·ãŒãã®å¯Ÿçæ³ã培åºè§£èª¬
2024/6/21æŽæ°
ã¯ããã«
ãã®èšäºã§ã¯ããã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãžã®å°±è·ãç®æããŠãããã®ã®ããšã³ããªãŒã·ãŒãã®ã©ã€ãã£ã³ã°ã«äžå®ãæããŠããæ¹ãžåããŠããšã³ããªãŒã·ãŒãã®æžãæ¹ã®ãã€ã³ãã«ã€ããŠè©³ãã解説ããŠããŸãã
ç¹ã«ãã¬ãã¹ãªãã§ã¯ã®ãšã³ããªãŒã·ãŒãã§ã®ã¢ããŒã«æ¹æ³ããå®éã®èšèŒäŸãŸã§ãæ確ãã€åããããã玹ä»ããŠããŸãã
ãŸãããã¬ãã¹ãæ±ãã人æã®ç¹åŸŽããéžèæ å ±ã®éèŠãªãã€ã³ãã«ã€ããŠã詳ããã¢ããã€ã¹ããŠããŸãã®ã§ããã¬ãã¹ã®å å®ãç®æã就掻çã¯ããã²æåŸãŸã§ãä»ãåããã ããã
- ã¯ããã«
- ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æŠèŠ
- ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æ¡çšé£æ床
- ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æ¡çšå€§åŠ
- ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãæ±ãã人æãšã¯ïŒ
- ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãšåæ¥ä»ç€Ÿãšã®æ¡çšæ¹åæ§ã®éãã¯ïŒ
- ãšã³ããªãŒã·ãŒãã§äŒæ¥ããã§ãã¯ããŠãããã€ã³ã
- éå»ã®ãšã³ããªãŒã·ãŒãã®è³ªåå 容ãšèšèŒäŸ
- ãŸãšã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æŠèŠ
åºå žå ïŒãã¬ãã¹ãå ¬åŒHP
ãŸãã¯ããã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãšã¯ã©ããªäŒæ¥ãªã®ããç°¡åã«çŽ¹ä»ããŸãã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãšã¯
ãã¬ãã¹ã¯ãæã¡åž°ãåŒåœã®ãã»ã£ãšãã£ãšããå®é£ã¬ã¹ãã©ã³ã®ããããè»ããããã¶ããã¶ãšé£²è¶ã®ã¬ã¹ãã©ã³ãMKã¬ã¹ãã©ã³ããªã©ãéå¶ããäŒæ¥ã°ã«ãŒãã§ãã
瀟åã®ããã¬ãã¹ãã«ã¯ãã©ãã³èªã§ãå åãªã»å ããããã»æºè¶³ãªã»è±å¯ãªã»å šéšæã£ãã»å®å šãªã»ããé¿ãããšããæå³ããããè±ããªæ®ãããæºè¶³ã®ããæ®ãããææ¡ã»æäŸããŠãã決æãè¡šããŠããŸãã
ãã¬ãã¹ã¯1960幎ã«å¡©äºæ«å¹žã«ãã£ãŠåµæ¥ããã1980幎ã«é£ã®åéã«é²åºããŸããã
åµæ¥ä»¥æ¥ããã¯ããã«æ¶è²»è ãããããšããæããç¶æ¿ããé£ã«ãã ãããªãããããããããè¿œæ±ããŠããäŒæ¥ã§ãã
ãã¬ãã¹ã®ãã©ã³ãã·ã³ãã«ã¯ãå®å®æ§ãå匷ããè¡šçŸããŠããŸãã
ãã©ã³ãåã®ãlãã®èµ€ïŒåœç€Ÿã®ã¡ã€ã³ã³ãŒãã¬ãŒãã«ã©ãŒïŒã¯ãé£èºãç®æã倪éœãæªæ¥ãžãã£ã¬ã³ãžããæ ç±ããããããæãããã®ã³ãã¥ãã±ãŒã·ã§ã³ãè¡šããŠããŸãã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æ¡çšé£æ床
ãã¬ãã¹ã®æ¡çšé£æ床ã¯ãããã»ã©é«ããããŸããã
å瀟ã¯å€å²ã«ãããäºæ¥ãå±éããŠãããå¹ åºãè·çš®ã§ã®æ¡çšãè¡ãªã£ãŠããŸãã
ãã®ãããæ±è·è ã«ãšã£ãŠæ¯èŒçå€ãã®ãã£ã³ã¹ããããšãããã§ãããã
ãŸãããã¬ãã¹ã¯ãçµéšãã¹ãã«ã ãã§ãªããäŒæ¥ç念ããµãŒãã¹ç²Ÿç¥ã«å ±æãã人æãéèŠããŠãããããèªå·±ã¢ããŒã«ãäŒæ¥ç解ããã£ããã§ããŠããã°ãæ¡çšãããå¯èœæ§ã¯é«ãŸããŸãã
ãã¬ãã¹ã¯ãæ欲çã§ååããªäººæãæè¿ããŠãããç¹ã«ããããããããæ¶è²»è éèŠããšããç念ã«å ±æããããšãæ¡çšã®éµã§ãã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®æ¡çšå€§åŠ
ãã¬ãã¹ã®æ¡çšå€§åŠã®å®çžŸã¯ä»¥äžã®éãã§ãã
ããŸããŸãªå€§åŠããå¹ åºãæ¡çšããŠãããããããåŠæŽãã£ã«ã¿ãŒã¯ãªããšèããããŸãã
ïŒå€§åŠé¢ïŒ ç波倧åŠãæ治倧åŠãä¹å·å€§åŠãä¹å·æ å ±å€§åŠãéŸè°·å€§åŠãæ©çš²ç°å€§åŠ ïŒå€§åŠïŒ ç¥å€§åŠãæç¥åŠé¢å€§åŠãæç¥å·¥æ¥å€§åŠãéå±±åŠé¢å€§åŠãææ¥å€§åŠãäºçŽ°äºå€§åŠãæ±æžå·å€§åŠã倧å倧åŠã倧éªèžè¡å€§åŠã倧éªç£æ¥å€§åŠã倧éªåžç«å€§åŠã倧æåå€§åŠ |
æ¡çšå®çžŸã®ãã倧åŠãèŠããšãé£é¢å€§åŠããããã§ãªããšãããŸã§åºèº«å€§åŠã¯ããŸããŸã§ãããããéžèé£æ床ã¯é«ããªããšèšããã§ãããã
以äžã®èšäºã«åŠæŽãã£ã«ã¿ãŒã«é¢ããå 容ãèšèŒããŠããã®ã§ããã²èšäºãåèã«ããŠãã ããã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãæ±ãã人æãšã¯ïŒ
ãã¬ãã¹ãæ±ãã人æã¯ã顧客èŠç¹ãæã¡ããã£ã¬ã³ãžç²Ÿç¥æºçã§ãé£ã«å¯Ÿããç±æãæã€äººã§ãã
ãã¬ãã¹ã¯ãã¹ãŠã®è¡åãã客æ§ã®èŠç¹ã§èããé£ãéããŠã客æ§ã®æºè¶³ãšå¥åº·ãå®çŸãã人ã ã«ç¬é¡ãšæåããå±ãããããšã«ææŠããŠããŸãã
ãã®ç念ãå ±æããå®çŸããããã«ã¯ãã客æ§ã®ããŒãºãç解ããããã«å¿ããããã®è¡åãã§ãã人æãæ±ããŠããã®ã§ãã
çŸç¶ã«æºè¶³ãããæ°ããããšã«ææŠãç¶ãã姿å¢ãå¿ èŠãšãããã§ãããã
ç¬é¡ãšæåããå±ãããããã«ãç©æ¥µçã«åãçµãããšãæåŸ ãããŠããŸãã
é£ã¹ãããšã¯ç掻ã®åç¹ã§ããã家æã人ãšã®ä¿¡é Œãç¯ã倧åãªèŠçŽ ã§ãã
ãã¬ãã¹ã®äºæ¥ã«ã¯ã人ã ã®æ®ããã«å¯ãæ·»ããæž©ãããæåãæäŸããããšã«å ±æããç±æãæã£ãŠåãçµãã人æãå¿ èŠã§ãã
ãŸããåªããã³ãã¥ãã±ãŒã·ã§ã³åãæã¡ãã客æ§ãããŒã ã¡ã³ããŒãšã®ä¿¡é Œé¢ä¿ãç¯ããåæ»ãªã³ãã¥ãã±ãŒã·ã§ã³ãå³ãããšãã§ãã人æãæ±ããããã§ãããã
ããã«ãã客æ§ã«å¯Ÿããæž©ããæããããšåšå²ã®äººã ã«å ±æããåã倧åã§ãã
ãã¬ãã¹ã¯ã人ã ã®æ®ããã«å¯æ¥ã«é¢ãããç¬é¡ãšæåããå±ãããããšãç®æšãšããŠãããããä»è ãç解ããæ¯ãåã姿å¢ãæã€äººæãçæ³ãšããŠããŸãã
å瀟ã®ç念ã«å ±æããäžç·ã«æé·ããŠããã人æã¯æè¿ãããã§ãããã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãšåæ¥ä»ç€Ÿãšã®æ¡çšæ¹åæ§ã®éãã¯ïŒ
ãã¬ãã¹ïŒã»ã£ãšãã£ãšãããè»ïŒã®æ°åæ¡çšã§ã¯ãå ¥ç€Ÿããæ£åŒé å±ãŸã§ã®æéããè²ææéããšããŠãæ°åè²æããã°ã©ã ã«æ²¿ã£ãŠæ°å ¥ç€Ÿå¡ãè²æããç¹ãç¹åŸŽçã§ãã
ãã®ããã°ã©ã ã§ã¯ããã¬ãã¹äºæ¥ã®åºç€ã§ããåºèãæ·±ãç解ããæ¥åãç¿åŸããå®è¡ã§ããããã«ãªãããšãéèŠãããã§ãããã
å ·äœçã«ã¯ãããžãã¹ãããŒãªã©ã®ç€ŸäŒäººãšããŠã®åºç€æè²ãæ¬ç€Ÿæ¥åãèªç€Ÿå·¥å Žã®çç£äœå¶ãåŠã¶ç ä¿®ããã¥ãŒãã³ã¹ãã«ç ä¿®ïŒã³ãã¥ãã±ãŒã·ã§ã³ããªãŒããŒã·ãããã¢ãããŒã·ã§ã³ãªã©ïŒããããŸãã
é å±5幎åŸç ä¿®ã§ã¯åæå ¥ç€Ÿã®ä»²éãšãšãã«çµéšãæ¯ãè¿ããæé·ãèªãåããªããå°æ¥ã®ããžã§ã³ãæãããšã«ãªãã§ãããã
ãã¬ãã¹ã®å€§ããªç¹åŸŽã¯ãéåç ä¿®ãã°ã«ãŒãããŒãã£ã³ã°ãéããŠæ°å ¥ç€Ÿå¡ãèªèº«ã®æé·ãææ¡ã§ããããæåããµããŒãããŠããç¹ã§ãã
æ°åè²æããã°ã©ã ã®ä¿®äºæã«ã¯ãå°æ¥ãã¬ãã¹ã®äžæ žãæ ã人æãšããŠæé·ããããã®åºç€ãç¯ãããšãç®æããŠããŸãã
ãã®ãããªå æ¬çãªè²æããã°ã©ã ã¯ãä»ç€Ÿãšã®æ¡çšæ¹éã®éããéç«ãããèŠçŽ ã§ãã
ããã«ããã¬ãã¹ã¯æ¡çšæ å ±æäŸæ¹æ³ã«ãç¬èªã®ç¹åŸŽãæã£ãŠããŸãã
ãã¬ãã¹ã¯å°±æŽ»çã«å¯Ÿãå°çšã®Webã³ã³ãã³ããæäŸããäŒç€ŸèŠåŠãå·¥å ŽèŠåŠãå 茩瀟å¡ãšã®è³ªåäŒã»æè«äŒãªã©ãå®æœããäŒæ¥æåãæ¥åå 容ãæ·±ãç解ããŠãããæ©äŒãèšããŠããŸãã
ãã¬ãã¹ã®æ°åæ¡çšã¯ãåã«æ¡çšããã ãã§ãªããå ¥ç€ŸåŸã®è²æã«éãã眮ããé·æçãªèŠç¹ã§äººæãè²æããäœå¶ãæŽããŠããç¹ãä»ç€Ÿãšã®å€§ããªéãã§ãã
ãšã³ããªãŒã·ãŒãã§äŒæ¥ããã§ãã¯ããŠãããã€ã³ã
ãã€ã³ãã®æŠèŠ
ãšã³ããªãŒã·ãŒãã«ãããŠãäŒæ¥ã¯å°±æŽ»çã®èœåãæ§æ Œãèªç€ŸãšåèŽãããã©ãããç¹ã«æ³šææ·±ãè©äŸ¡ããŠããŸãã
就掻çãæã€åæ§ãèœåããäŒæ¥æåãæ¥åå 容ã«ã©ãã»ã©é©åããããå€æããã®ãç®çã§ãã
ãŸãã就掻çããã®äŒæ¥ã§åãããã®ã¢ãããŒã·ã§ã³ãååã«æã£ãŠãããããæ¡çšã®éèŠãªèŠçŽ ã§ãã
é«ãã¢ãããŒã·ã§ã³ãæã€ç€Ÿå¡ã¯ãéåžžãåªããããã©ãŒãã³ã¹ãçºæ®ããäŒæ¥ãžã®è²¢ç®ã倧ããããã§ãã
ããã«ã就掻çã¯ããªãä»ã®äŒæ¥ã§ã¯ãªãããã®äŒæ¥ãéžãã ã®ãããšããçç±ãæ確ã«ç€ºãããšãæ±ããããã§ãããã
ãããã®ç¹ãç解ããé©åã«ã¢ããŒã«ããããšãéèŠã§ãã
éžèãééãããããšã³ããªãŒã·ãŒãã®æžãæ¹
ãšã³ããªãŒã·ãŒãã¯çµè«ããæžãå§ãããšèª¬åŸåãå¢ããŸãã
以äžã®é çªãæèãããšè¯ãã§ãããã
- çµè«ãæ瀺ãã
- çµè«ã«è³ã£ãçç±ãæžã
- çç±ã匷調ããããã«å ·äœäŸãçšãã
- åã³çµè«ã匷調ãã
ãã®æ¹æ³ã§æžãããšã§ãã©ã®ãããªããŒãã«çŠç¹ãåœãŠãŠããããäŒãããããããã€è«ççãªæ§æã§ããããèªã¿æã®ç解ãæ·±ãŸããŸãã
以äžã®äŸæãåèã«ããŠãã ããã
çµè«:ç§ã飲é£æ¥çãå¿æããçç±ã¯2ç¹ãããŸãã
çç±:1ç¹ç®ã¯ãåšå²ãå·»ã蟌ã¿ãªããåé¡è§£æ±ºã§ããç§ã®åŒ·ã¿ã¯ã飲é£æ¥çã§æ倧éã«çºæ®ããããšèããããã§ãã
å ·äœäŸ:ç§ã¯ãã€ããªãŒããŒãšããŠã¬ã¹ãã©ã³ã®éå¶ãè¡ãªã£ãŠããŸãã
éå¶ã«ãããŠã¯ãã¹ã¿ãããšã®åé¡å ±æã®å Žãèšããããã客æ§ãšã®åå¥å¯Ÿå¿ãæ åœããããšã§ãããŸããŸãªåé¡ã解決ããŠããŸããã
çµã³:ãã®åŒ·ã¿ãçºæ®ã§ãããšèãã飲é£æ¥çãå¿æããŸãã
çç±:2ç¹ç®ã¯ãå¹ åºã顧客局ã«æ·±ãæºããããšã«ãããããŸããŸãªã¹ãã«ãåžåããæé·ããããšèããŠããããã§ãã
å ·äœäŸ:çŸä»£ã§ã¯ã³ãããŠã€ã«ã¹ãITãã°ããŒãã«åã«ããæ¥ã 瀟äŒãæ¿ããå€åããŠããŸãã
ãã®å€åã«é©å¿ãã掻èºããŠããããã«ã¯ãèªèº«ã®èœåãé«ããããšãäžå¯æ¬ ã§ãã
飲é£æ¥çã§ã¯å€æ§ãªé¡§å®¢ãè¿ãå ¥ãã圌ãã®ããŒãºã«å¿ãããµãŒãã¹ãæäŸãããããæ¥ã å€ãã®ããšãåŠã¶ç°å¢ã«ãããŸãã
ãããç§ã®å¿æçç±ã«ãããããŠããŸãã
çµã³:ãã®ãããèªèº«ãæé·ã§ããç°å¢ããããšããç¹ããã飲é£æ¥çãå¿æããŠããŸãã
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®äŸ¡å€èŠ³ãã«ã«ãã£ãŒãæç« ã«åãå ¥ãã
ãšã³ããªãŒã·ãŒãã§éèŠãªãã€ã³ãã®äžã€ã«ãããªããã®äŒç€Ÿãéžãã ã®ãããæ確ã«ããããšããããŸãã
ãããæ確ã«ããããšã§ééçãäžæããã§ãããã
ãã¬ãã¹ã®å ŽåãäŒæ¥ç念ã§ãããç§ãã¡ãã¬ãã¹ã¯ããã¹ãŠã®è¡åãã客æ§ã®èŠç¹ã§èããé£ã®äºæ¥ãéããŠãã客æ§ã®æºè¶³ãšå¥åº·ãå®çŸãã人ã³ãšã«ç¬é¡ãšæåããå±ããç¶ããããšã«ããã£ã¬ã³ãžããŠãããŸããããæç« ã®äžã§åãäžãããšè¯ãã§ãããã
ãã¡ããããã®ãããªåºæ¬ç念ãå¿ ãããèšèŒããå¿ èŠã¯ãããŸããã
ã§ããããã¬ãã¹ã¯ç¹ã«ãã客æ§ã®æºè¶³ãšå¥åº·ã®å®çŸãã«åãå ¥ããŠããäŒæ¥ãšããŠè©äŸ¡ãããŠããŸãã
ãã®åŒ·ã¿ã掻ãããèªåãããããããšãå°æ¥åã«ããããã圢ã§æç« ãäœæããããšãå¯èœã§ãã
倧äºãªã®ã¯ãæ°ããäŒæ¥ã代æ¿å¯èœãªæ¥çãããäžã§ããªãããã¬ãã¹ããéžã¶ã®ããè«ççã«èª¬æããããšã§ãã
ãã¬ãã¹ã®ç念ã«å ±æããå瀟ã§ã©ã®ããã«è²¢ç®ããã©ã®ããã«èªèº«ã®åŒ·ã¿ã掻ãããã®ããå ·äœçã«ç€ºãããšã§ã説åŸåã®ãããšã³ããªãŒã·ãŒããäœæã§ããã§ãããã
ãšã³ããªãŒã·ãŒãã®äœçœ®ä»ããåã³å¯Ÿçæ¹æ³
ãšã³ããªãŒã·ãŒãã®äœçœ®ã¥ãã¯ãäž»ã«å°±æŽ»çã®è«ççæèèœåãè©äŸ¡ããã»ã¯ã·ã§ã³ãšããŠç解ããã®ãé©åã§ãã
ãã¡ãããæç« ã®å 容èªäœãéèŠãªè©äŸ¡åºæºã§ãããç¹ã«æ³šç®ãããã®ã¯æç« ã®æ§é ã®æŽåæ§ãè«çå±éã®æ£ç¢ºãã§ãã
ãã®ãããäŒæ¥ã«æåºããåã«ãè«çå±éãæç« æ§é ã培åºçã«èŠçŽãããšãéèŠã§ãã
ããã«ããšã³ããªãŒã·ãŒãã«ãããèšåã¯ä»¥äžã®ã«ããŽãªã«åããããŠãããåã«ããŽãªã§è©äŸ¡ããããã€ã³ããç°ãªããŸãã
(a) å¿æåæ©ç³»ïŒç±æãæ å ±åéèœå
(b) éå»ã®çµéšç³»ïŒã³ãã¥ãã±ãŒã·ã§ã³èœåããªãŒããŒã·ãããªã©ã®åºæ¬çãªè³è³ª
(c) æªæ¥ç®æšç³»ïŒå€§å±èŠ³ãæªæ¥å¿åã瀟äŒãžã®è²¢ç®åºŠ
(d) 䟡å€èŠ³ç³»ïŒåæ§ãšã³ã³ãµã«ã¿ã³ããšããŠã®é©æ§
(e) ãã®ä»ïŒé·æãç 究å 容ãªã©ïŒ
ãããã®ç¹ãæèãããšã³ããªãŒã·ãŒãã®å¯Ÿçãè¡ãããšãéèŠã§ãã
ãŸãã察çãããäžã§å¿ èŠãªæ å ±ã以äžã®å¯Ÿçèšäºã«ãŸãšãŸã£ãŠãããŸãã®ã§ããã¡ãããåç §ãã ããã
éå»ã®ãšã³ããªãŒã·ãŒãã®è³ªåå 容ãšèšèŒäŸ
ãã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒã®éžèã«ãããŠãéå»ã«ãšã³ããªãŒã·ãŒãã§åãããããšããã質åãšèšèŒäŸã玹ä»ããŸãã
飲é£æ¥çã®ãšã³ããªãŒã·ãŒã
å¿æåæ©
ã»é£²é£æ¥çãå¿æããçç±ããèšå ¥ãã ãããïŒ400æå以äžïŒ
ãèšèŒäŸã
ç§ã貎瀟ãå¿æããçç±ã«ã¯2ã€ã®å€§ããªãã€ã³ãããããŸãã
ãŸã1ã€ç®ã¯ãç§ã®ãã£ãªã¢åœ¢æãšè²Žç€Ÿã®æ¥åå 容ãé«ãããã床ã瀺ããŠããããšã§ãã
ç§ã¯ãåŠçæ代ããé£åå®å šãšãµãã©ã€ãã§ãŒã³ã®ç®¡çã«é¢ãããããžã§ã¯ããææããŠããŸããã
ä»åŸã®ãã£ãªã¢ã«ãããŠã¯ããããã®çµéšã掻ãããé£åç£æ¥ã«ãããå質ä¿èšŒããªã¹ã¯ãããžã¡ã³ãã®åéã§äŸ¡å€ãæäŸããããšèããŠããŸãã
2ã€ç®ã®çç±ã¯ãç ä¿®å¶åºŠã«é åãæããããã§ãã
éå»ã«æ åœãããããžã§ã¯ãã§ãåé¡ã®æ ¹æ¬åå ãç§ã®å°éé åå€ã«ãã£ãããããããžã§ã¯ããé 延ããŸããã
çŸä»£ã®å€åã«å¯ãã ç°å¢ã§ã¯ãåé¡ã俯ç°çã«æããæ ¹æ¬åå ãšè§£æ±ºçãææ¡ã§ãã人æãæ±ããããŸãã
ãã®ããã«ã¯å¹ åºãç¥èãšã¹ãã«ãå¿ èŠã§ãããããããç°å¢ã§ãããªãæé·ãéããããšæã£ãŠããŸãã
以äžã®çç±ããã貎瀟ã«åŒ·ãå¿æåæ©ãæã£ãŠããŸãã
ãã€ã³ã:
就掻çãéå»ã®çµéšãšå¿åããè·çš®ã®éã®é¢é£æ§ãæ確ã«ç€ºããŠãããèªå·±ã®ã¹ãã«ãã©ã®ããã«åœ¹ç«ã€ããç解ããŠããããšãäŒãã£ãŠããŸãã
ãã®ç¹ã¯ãå ·äœçãªãã£ãªã¢ãã©ã³ãšè·åéè¡èœåãžã®èªä¿¡ã瀺ããŠãããéåžžã«ãã©ã¹ã«è©äŸ¡ãããã§ãããã
ãŸãã就掻çãç¹å®ã®åéã§ã©ã®ããã«è²¢ç®ã§ããããå ·äœçã«è¿°ã¹ãŠããç¹ã¯ãç®çæèãé«ããè·åãžã®çå£ãªåãçµã¿ãæããããŸãã
ãããã就掻çãèªèº«ã®å°éæ§ãã¹ãã«ã®é©åæ§ããã説æããŠãããã®ã®ãäŒæ¥æåãããŒã ãšã®çžæ§ã«ã€ããŠã®èšåãå°ãªããããããå°ã匷調ãããšæ¹åã§ããã§ãããã
é¢æ¥ã§ã¯äŒæ¥æåãžã®é©åæ§ãããŒã ã¯ãŒã¯èœåãéèŠèŠãããŸãã®ã§ãããã«ã€ããŠã觊ãããšå šäœçãªå°è±¡ãããã«è¯ããªããŸãã
èªå·±PR
ã»èªå·±PRïŒäœããèªèº«ã§ããéããçµéšãå ·äœçã«ãèšå ¥ãã ããïŒïŒ400åïŒ
ãèšèŒäŸã
ç§ã®åŒ·ã¿ã¯ãå°é£ãªèª²é¡ã«å¯ŸããŠãç²ã匷ãåãçµã¿ãæåŸãŸã§ããéããåã§ãã
ãã®åŒ·ã¿ãçºæ®ããçµéšãšããŠã倧åŠæ代ã«æå±ããŠãããã©ã³ãã£ã¢ãµãŒã¯ã«ã§ã®æŽ»åãæããããŸãã
ãµãŒã¯ã«ã§ã¯ãå°åã®åã©ããã¡ã察象ãšããæ é€æè²ããã°ã©ã ãè¡ã£ãŠããŸããã
ããæãæ é€äžè¶³ã§å¥åº·ã«åé¡ãæ±ããŠããåã©ããããŸããã
ãã®åã©ãã¯ã家åºç°å¢ãè€éã§å¥åº·çãªé£ç掻ãéããŠããªãã£ãã®ã§ãã
ç§ã¯ãã®åã©ããšãã£ãã話ãããä¿¡é Œé¢ä¿ãç¯ããŸããã
ãã®çµæããã®åã©ãã¯é£ã«å¯Ÿããæèãå€ãããåŸã ã«å¥åº·çãªé£äºãåãããã«ãªããŸããã
ãã®çµéšãããå°é£ãªèª²é¡ã«å¯ŸããŠãç²ã匷ãåãçµã¿ãæåŸãŸã§ããéãã倧åããåŠã³ãŸããã
ãŸããçžæã®ããŒãºãåé¡ãæ·±ãç解ãããã®äººã«ãšã£ãŠæé©ãªè§£æ±ºçãå°ãããšãã§ããããšãåŠã³ãŸããã
ãã®åŒ·ã¿ã掻ãããŠã飲é£æ¥çã§åããåºèéå¶ã®èª²é¡è§£æ±ºã顧客æºè¶³åºŠã®åäžã«è²¢ç®ããŠãããããšèããŠããŸãã
ãã€ã³ã:
就掻çãéå»ã®ãã©ã³ãã£ã¢æŽ»åãéããŠãå ·äœçãªåé¡è§£æ±ºã®çµéšãããããšã詳现ã«èª¬æããŠããŸãã
çŽé¢ãã課é¡ã«å¯ŸããŠã©ã®ããã«ã¢ãããŒãããã©ã®ãããªè§£æ±ºçãå°ããã®ããæ確ã«ç€ºãããŠããã®ããã€ã³ãã§ãã
åŠãã ããšãæ°ããªç°å¢ã§ãã飲é£æ¥çã«å¿çšããããšããèãæ¹ã¯ãé©æ°çãªæèãæã£ãŠããããšã瀺åããŠããŸãã
ãã®ãããªæè»ãªæèã¯ãæ¥çã®å€åã«é©å¿ããæ°ããã¢ã€ãã¢ãçã¿åºãéã«åœ¹ç«ã€ã§ãããã
ãã®äŸæã®æ¹åç¹ã¯ã飲é£æ¥çã§ã®å ·äœçãªã¹ãã«ãç¥èã«ã€ããŠã®èšåãå°ãªãããããã®æ¥çã§ã©ã®ããã«å ·äœçãªã¹ãã«ã掻ããããã©ã®ããã«ããŠãããã®ã¹ãã«ãç¿åŸããããšèããŠããã®ãããããå°ã詳ãã説æããããšã§ãã
ãã説åŸåãå¢ãã§ãããã
ãŸãšã
æ¬èšäºã§ã¯ããã¬ãã¹ïŒã»ã£ãšãã£ãšã»ãããè»ïŒãžã®å°±è·ãç®æã就掻çåãã«ããšã³ããªãŒã·ãŒãã®æžãæ¹ãšãã€ã³ãã詳ãã解説ããŸããã
ãã¬ãã¹ãéèŠãã人æã®ç¹åŸŽããäŒæ¥æåã«åã£ãèªå·±ã¢ããŒã«ã®æ¹æ³ã«ã€ããŠãããã£ãŠããã ããã§ãããã
ç¹ã«ããã¬ãã¹ã®æ¡çšã«ãããç¬èªã®è²æããã°ã©ã ãšæ¡çšæ¹åæ§ã®éãã詳现ã«çŽ¹ä»ããå¿æçç±ãèªå·±PRã®å ·äœäŸã説æããŠããŸããã
ãããã®æ å ±ã¯ãå¹æçãªãšã³ããªãŒã·ãŒããäœæããããã®è²Žéãªã¬ã€ããšãªãã¯ãã§ãã
就掻çã®ã¿ãªããããã€ã³ããç解ãã掻çšããããšã§ãå å®ç²åŸã«ã€ãªããããšãé¡ã£ãŠããŸãã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª