èªå·±PRã§ãçé¢ç®ãããé åçã«äŒããã«ã¯ïŒã³ããäŸæã玹ä»
2024/10/7æŽæ°
ã¯ããã«
å°±è·æŽ»åã§èªå·±PRãããéããçé¢ç®ãããã©ã®ããã«ã¢ããŒã«ããã°ãããæ©ãã§ããŸãããïŒ
çé¢ç®ãã¯å€ãã®äŒæ¥ãæ±ããè³è³ªã§ãããåã«ãçé¢ç®ã§ãããšèšãã ãã§ã¯å°è±¡ã«æ®ãã«ãããã®ã§ãã
ãã®èšäºã§ã¯ãçé¢ç®ããå¹æçã«ã¢ããŒã«ããæ¹æ³ããçé¢ç®ãã掻ãããè·æ¥ãå ·äœçãªäŸæãã玹ä»ããŸãã
æ¬èšäºã¯ã以äžã®ãããªæ©ã¿ãæ±ãã就掻çã察象ãšããŠããŸãã
- çé¢ç®ããã¢ããŒã«ããã¡ãªããã»ãã¡ãªãããšã¯
- å¹æçã«çé¢ç®ããã¢ããŒã«ããã
- çé¢ç®ãã掻ãããè·æ¥ã¯ããïŒ
ãã®èšäºãèªãã§ãããé åçãªèªå·±PRãäœæããŠãã ããã
- ã¯ããã«
- èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ããã¡ãªãã
- èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ãããã¡ãªãã
- çé¢ç®ãã掻ãããè·æ¥ãšã¯
- ãçé¢ç®ãããé åçã«ã¢ããŒã«ãããã€ã³ã
- èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ãããšãã®äŸæ
- ãããã«
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª
èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ããã¡ãªãã
å°±è·æŽ»åã«ãããŠãèªå·±PRã§çé¢ç®ããã¢ããŒã«ããããšã¯å€ãã®å©ç¹ããããŸãã
çé¢ç®ãã¯å€ãã®äŒæ¥ãæ±ããåºæ¬çãªè³è³ªã§ãããé©åã«ã¢ããŒã«ããããšã§æ¡çšæ åœè ã«å¥œå°è±¡ãäžããããšãã§ããã§ãããã
以äžã§ã¯ãçé¢ç®ããã¢ããŒã«ããã¡ãªããã«ã€ããŠè©³ãã解説ããŸãã
é·æçãªæŽ»èºãæåŸ ã§ãã人æãšããŠã¢ããŒã«ã§ãã
çé¢ç®ããã¢ããŒã«ããããšã§ãæ¡çšåŸãç¶ç¶çã«ä»äºã«åãçµã姿å¢ã瀺ãããšãã§ããŸãã
äŒæ¥ã¯é·æçã«æŽ»èºã§ãã人æãæ±ããŠãããããçé¢ç®ãã¯éèŠãªèŠçŽ ã§ãã
ã³ãã³ããšä»äºã«åãåãã責任æãæã£ãŠæ¥åãéè¡ãã姿å¢ãäŒããããšã§ãäŒæ¥ã«ãšã£ãŠé åçãªäººæã§ããããšãã¢ããŒã«ã§ããã§ãããã
ä¿¡é Œæ§ã®é«ã人æãšããŠã®ã€ã¡ãŒãžã確ç«ã§ãã
çé¢ç®ãã¯ä¿¡é Œæ§ãšå¯æ¥ã«é¢é£ããŠããŸãã
èªå·±PRã§çé¢ç®ããã¢ããŒã«ããããšã§ãçŽæãç· ãåããå®ããèª å®ã«ä»äºã«åãçµã姿å¢ã瀺ãããšãã§ããã§ãããã
ããã«ãããä¿¡é Œã§ãã人æãšããŠã®ã€ã¡ãŒãžã確ç«ããæ¡çšæ åœè ã«å¥œå°è±¡ãäžããããšãã§ããŸãã
å€ãã®è·çš®ãæ¥çã§æ±ããããæ±çšçãªåŒ·ã¿ãšãªã
çé¢ç®ãã¯ç¹å®ã®è·çš®ãæ¥çã«éãããã»ãšãã©ãã¹ãŠã®ä»äºã«ãããŠéèŠèŠãããè³è³ªã§ãã
ãã®ãããèªå·±PRã§çé¢ç®ããã¢ããŒã«ããããšã§ãå¹ åºãè·çš®ãæ¥çã«å¯Ÿå¿ã§ããæ±çšçãªåŒ·ã¿ã瀺ãããšãã§ããŸãã
ããã¯ãç¹ã«æ¥çãè·çš®ãçµã蟌ãã§ããªã就掻çã«ãšã£ãŠæå©ã«åãå¯èœæ§ããããŸãã
ç¶ç¶çãªåªåãæé·ã瀺ãããšãã§ãã
çé¢ç®ãã¯åãªãæ§æ Œç¹æ§ã§ã¯ãªããç¶ç¶çãªåªåãæé·ã®èšŒã§ããããŸãã
èªå·±PRã§çé¢ç®ããã¢ããŒã«ãããšãã«ãå ·äœçãªãšããœãŒãã亀ããããšã§ãèªèº«ã®æé·éçšãåªåã®è»è·¡ã瀺ãããšãã§ããã§ãããã
ããã«ãããå°æ¥çãªæé·ã®å¯èœæ§ãäŒæ¥ã«ã¢ããŒã«ããããšãå¯èœã§ãã
ããŒã ã¯ãŒã¯ã®è¯ãã瀺ãããšãã§ãã
çé¢ç®ãã¯å人ã®è³è³ªã ãã§ãªããããŒã ã¯ãŒã¯ã«ãè¯ã圱é¿ãäžããŸãã
èªå·±PRã§çé¢ç®ããã¢ããŒã«ããããšã§ãä»ã®ã¡ã³ããŒãšå調ããŠåã姿å¢ããããŒã ã®ç®æšéæã«åããŠè²¬ä»»ãæã£ãŠåãçµã姿å¢ã瀺ãããšãã§ããã§ãããã
ããã¯ãå€ãã®äŒæ¥ãéèŠããããŒã ã¯ãŒã¯èœåã®ã¢ããŒã«ã«ãã€ãªãããŸãã
èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ãããã¡ãªãã
èªå·±PRã§çé¢ç®ããã¢ããŒã«ããããšã¯äžèŠè¯ãæŠç¥ã«æããŸãããå®éã«ã¯ããã€ãã®ãã¡ãªãããååšããŸãã
çé¢ç®ãã¯å€ãã®äŒæ¥ãæ±ããè³è³ªã§ã¯ãããŸãããã¢ããŒã«ã®ä»æ¹ã«ãã£ãŠã¯éå¹æã«ãªãå¯èœæ§ãããã®ã§ãã
以äžã«ãçé¢ç®ããã¢ããŒã«ãããšãã«æ³šæãã¹ããã¡ãªããã«ã€ããŠè©³ãã説æããŸãã
å調æ§ã®æ¬ åŠãå°è±¡ã¥ããå¯èœæ§ããã
çé¢ç®ãã匷調ãããããšãããŒã ã¯ãŒã¯ãå調æ§ã«æ¬ ããå°è±¡ãäžããŠããŸãå¯èœæ§ããããŸãã
äŸãã°ãäœäºãèªåã§ãããªããšæ°ãããŸãªãããšãã£ãã¢ããŒã«ã¯ãäžäººã§ä»äºãæ±ã蟌ãåŸåããããšè§£éãããããŸããã
ä»äºã¯å€ãã®å ŽåãããŒã ã§ååããŠè¡ããã®ã§ãããåšå²ãšååããèœåãéèŠã§ãã
çé¢ç®ãã®ã¢ããŒã«ãç¬ãããããªå°è±¡ãäžããªãããããã©ã³ã¹ã®åããè¡šçŸãæ±ããããŸãã
æè»æ§ã®äžè¶³ã瀺åããŠããŸã
é床ã«çé¢ç®ããã¢ããŒã«ãããšãç¶æ³ã«å¿ããŠæè»ã«å¯Ÿå¿ããèœåãäžè¶³ããŠãããšåãåãããå¯èœæ§ããããŸãã
ããžãã¹ç°å¢ã¯åžžã«å€åããŠãããåºå®èŠ³å¿µã«ãšããããæè»ã«å¯Ÿå¿ããããšãæ±ããããŸãã
çé¢ç®ãã匷調ãããããšãèéãå©ããªããå€åã«å¯Ÿå¿ã§ããªããšãã£ãå°è±¡ãäžããŠããŸãæãããããŸãã
åµé æ§ãé©æ°æ§ã®æ¬ åŠã瀺åãã
çé¢ç®ããåé¢ã«åºãããããšãåµé æ§ãé©æ°æ§ã«æ¬ ãã人æã ãšå€æãããå¯èœæ§ããããŸãã
å€ãã®äŒæ¥ã¯ãæ¢åã®æ çµã¿ã«ãšããããæ°ããã¢ã€ãã¢ãçã¿åºãã人æãæ±ããŠããŸãã
çé¢ç®ã«æ±ºããããããšãããªãã ãã§ãªããæ°ãã䟡å€ãåµé ã§ããèœåãéèŠã§ãã
çé¢ç®ãã®ã¢ããŒã«ããåã«æ瀺éãã«ä»äºãããªãã ãã®äººæã ãšããå°è±¡ãäžããªããã泚æãå¿ èŠã§ãã
æœè±¡çã§å ·äœæ§ã«æ¬ ããå°è±¡ãäžãã
åã«ãçé¢ç®ã§ãããšèšãã ãã§ã¯ãå ·äœæ§ã«æ¬ ããæ¡çšæ åœè ã«å°è±¡ãæ®ãã«ãããªããŸãã
çé¢ç®ãšããèšèã¯æœè±¡çã§ãããããã ãã§ã¯èªå·±åæãäžååã ãšæãããå¯èœæ§ããããŸãã
å ·äœçãªãšããœãŒãããçé¢ç®ããã©ã®ããã«ä»äºã«æŽ»ãããããã説æããªããšããŒããããšããèªå·±PRã«ãªã£ãŠããŸããäŒæ¥ã«èªåã®äŸ¡å€ãäŒããã«ãããªãã§ãããã
ãã¬ãã£ããªåŽé¢ã匷調ãããå¯èœæ§ããã
çé¢ç®ãã«ã¯ãæãšããŠãèéãå©ããªãããšãã£ããã¬ãã£ããªå°è±¡ãå«ãŸããŸãã
èªå·±PRã§çé¢ç®ãã匷調ãããããšããããã®ãã¬ãã£ããªåŽé¢ã匷調ãããŠããŸãå¯èœæ§ããããŸãã
æ¡çšæ åœè ã¯ãå¿åè ã®é·æã ãã§ãªãçæãèŠæ¥µããããšãããããçé¢ç®ãã®ã¢ããŒã«ãéå¹æã«ãªãå Žåãããã§ãããã
ä»ã®éèŠãªã¹ãã«ãè³è³ªãå没ããŠããŸã
çé¢ç®ãã«çŠç¹ãåœãŠããããšãä»ã®éèŠãªã¹ãã«ãè³è³ªãã¢ããŒã«ããæ©äŒãéããŠããŸãå¯èœæ§ããããŸãã
å°±è·æŽ»åã§ã¯ãèªåã®åŒ·ã¿ãå€è§çã«ç€ºãããšãéèŠã§ãã
çé¢ç®ãã ãã§ãªãããªãŒããŒã·ãããåé¡è§£æ±ºèœåãã³ãã¥ãã±ãŒã·ã§ã³èœåãªã©ãä»ã®éèŠãªè³è³ªããã©ã³ã¹ããã¢ããŒã«ããããšãæ±ããããŸãã
çé¢ç®ãã掻ãããè·æ¥ãšã¯
çé¢ç®ãã¯å€ãã®è·æ¥ã§æ±ããããéèŠãªè³è³ªã§ãããç¹ã«çé¢ç®ãã掻ããããšã®ã§ããè·æ¥ããããŸãã
ãããã®è·æ¥ã§ã¯ã粟å¯ãã責任æãç¶ç¶çãªåªåãæ±ããããçé¢ç®ãªæ§æ Œã®äººã掻èºããããç°å¢ãæŽã£ãŠããã§ãããã
以äžã«ãçé¢ç®ããç¹ã«æŽ»ãããè·æ¥ãããã€ã玹ä»ããŸãã
äŒèšå£«ã»çšç士
äŒèšå£«ãçšç士ã¯ã財åè«žè¡šã®äœæãçšåç³åãªã©ãæ£ç¢ºæ§ãšçŽ°å¿ã®æ³šæãæ±ããããæ¥åãæ åœããŸãã
æ°åã®æ±ãã«ã¯æ éããå¿ èŠã§ãæ³åŸãèŠåã®éµå®ãäžå¯æ¬ ã§ãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããä¿¡é Œæ§ã®é«ãä»äºãæäŸã§ããŸãã
ãŸããç¶ç¶çãªåŠç¿ãå¿ èŠãªè·æ¥ã§ãããçé¢ç®ã«å匷ãç¶ãã姿å¢ãæåã«ã€ãªãããŸãã
å»çåŸäºè
å»åž«ãçè·åž«ãè¬å€åž«ãªã©ã®å»çåŸäºè ã¯ã人ã ã®çåœãšå¥åº·ã«çŽæ¥é¢ããéèŠãªè·æ¥ã§ãã
æ£è ã®æ²»çãå¥åº·ç®¡çã«ã¯ã现å¿ã®æ³šæãšè²¬ä»»æãæ±ããããŸãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããæ£è ã®ä¿¡é ŒãåŸãããã§ãããã
ãŸããå»çã®åéã¯åžžã«é²æ©ããŠãããããç¶ç¶çãªåŠç¿ãšæè¡ã®åäžãå¿ èŠã§ãã
çé¢ç®ã«åŠã³ç¶ãã姿å¢ãããã£ãªã¢ã®æåã«ã€ãªãããŸãã
ç 究è ã»éçºè
ç 究è ãéçºè ã¯ãæ°ããç¥èãæè¡ãçã¿åºãè·æ¥ã§ãã
å®éšãéçºã«ã¯ã现ããªèŠ³å¯åãšæ£ç¢ºãªããŒã¿åéãå¿ èŠã§ãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããä¿¡é Œæ§ã®é«ãç 究çµæãåºããããã§ãããã
ãŸããç 究ãéçºã¯é·æçãªåãçµã¿ãå¿ èŠã§ãããç²ã匷ãçé¢ç®ã«åãçµã姿å¢ãæåã«ã€ãªãããŸãã
å質管çæ åœè
補é æ¥ããµãŒãã¹æ¥ã«ãããå質管çæ åœè ã¯ã補åããµãŒãã¹ã®å質ãç¶æã»åäžãããéèŠãªåœ¹å²ãæ ããŸãã
现ããªãã§ãã¯ãšæ£ç¢ºãªèšé²ãæ±ããããèŠæ Œãåºæºã®éµå®ãäžå¯æ¬ ã§ãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããé«å質ãªè£œåããµãŒãã¹ã®æäŸã«è²¢ç®ã§ããŸãã
ãŸããç¶ç¶çãªæ¹å掻åãå¿ èŠã§ãããçé¢ç®ã«åãçµã姿å¢ãæåã«ã€ãªãããŸãã
æ³åŸé¢ä¿è
åŒè·å£«ãè£å€å®ãªã©ã®æ³åŸé¢ä¿è ã¯ãæ³åŸã®æ£ç¢ºãªè§£éãšé©çšãæ±ããããè·æ¥ã§ãã
现ããªæ¡æã®ç解ãšæ£ç¢ºãªææžäœæãå¿ èŠã§ãå«ç芳ãéèŠã§ãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããä¿¡é Œæ§ã®é«ãæ³çãµãŒãã¹ãæäŸã§ããŸãã
ãŸããæ³åŸã¯åžžã«å€åããŠãããããç¶ç¶çãªåŠç¿ãå¿ èŠã§ãã
çé¢ç®ã«åŠã³ç¶ãã姿å¢ãããã£ãªã¢ã®æåã«ã€ãªãããŸãã
æè²è
æåž«ãè¬åž«ãªã©ã®æè²è ã¯ãçåŸãåŠçã®æé·ã«çŽæ¥é¢ããéèŠãªè·æ¥ã§ãã
ææ¥ã®æºåãçåŸã®æå°ã«ã¯ã責任æãšç¶ç¶çãªåªåãæ±ããããŸãã
çé¢ç®ãªæ§æ Œã®äººã¯ããããã®èŠæ±ã«å¿ãããããçåŸãä¿è·è ã®ä¿¡é ŒãåŸãããã§ãããã
ãŸããæè²ã®åéãåžžã«é²åããŠãããããæ°ããæè²æ¹æ³ãæè¡ã®ç¿åŸãå¿ èŠã§ãã
çé¢ç®ã«åŠã³ç¶ãã姿å¢ããæè²è ãšããŠã®æåã«ã€ãªãããŸãã
ãçé¢ç®ãããé åçã«ã¢ããŒã«ãããã€ã³ã
å°±è·æŽ»åã«ãããŠãçé¢ç®ãã¯éèŠãªè³è³ªã§ãããå¹æçã«ã¢ããŒã«ããã«ã¯å·¥å€«ãå¿ èŠã§ãã
åã«ãç§ã®é·æã¯çé¢ç®ãªãšããã§ãããšèšãã ãã§ã¯ãå ·äœæ§ã«æ¬ ããå°è±¡ã«æ®ãã«ãããªããŸãã
çé¢ç®ããé åçãªé·æãšããŠäŒããããã«ã¯ãå ·äœçãªãšããœãŒããèªå·±åæã亀ããªãããèªåããããè¡šçŸããããšã倧åã§ãã
以äžã«ãçé¢ç®ããããè¯ãã¢ããŒã«ããããã®æ¹æ³ã玹ä»ããŸãã
å ·äœçãªãšããœãŒããçšæãã
çé¢ç®ããæœè±¡çãªèšèã ãã§ãªããå ·äœçãªçµéšãè¡åãéããŠäŒããããšãéèŠã§ãã
åŠçæ代ã®ã¢ã«ãã€ããéšæŽ»åããã©ã³ãã£ã¢æŽ»åãªã©ã§ã®çµéšãæ¯ãè¿ããçé¢ç®ããçºæ®ãããå Žé¢ãéžã³ãŸãããã
ããšãã°ãã¢ã«ãã€ãå ã§è²¬ä»»ãæã£ãŠæ¥åã«åãçµã¿ãåºé·ããä¿¡é ŒãåŸããšããœãŒãããéšæŽ»åã§å°éãªç·Žç¿ãéããŠææãäžããçµéšãªã©ãå¹æçã§ãã
ãããã®ãšããœãŒããéããŠãèªèº«ã®çé¢ç®ããã©ã®ããã«çºæ®ãããã©ã®ãããªçµæããããããããå ·äœçã«èª¬æããããšã§ã説åŸåã®ããã¢ããŒã«ã«ãªããŸãã
çé¢ç®ãã®å®çŸ©ãèªåãªãã«èãã
çé¢ç®ããšããèšèã®æå³ã¯äººã«ãã£ãŠç°ãªããŸãã
èªåã«ãšã£ãŠã®çé¢ç®ããšã¯äœããã©ã®ãããªå Žé¢ã§çºæ®ãããã®ããæ·±ãèããèªåãªãã®å®çŸ©ãæã€ããšã倧åã§ãã
ããšãã°ããäžããããä»äºãæåŸãŸã§è²¬ä»»ãæã£ãŠããéããããšãããåžžã«åäžå¿ãæã¡ãåŠã³ç¶ããããšããªã©ãå ·äœçãªè¡åã姿å¢ãšçµã³ã€ããŠå®çŸ©ããããšã§ãããæ確ãªã¢ããŒã«ãå¯èœã«ãªããŸãã
ãã®èªå·±åæãéããŠãèªåã®çé¢ç®ãã®ç¹åŸŽã匷ã¿ãæ確ã«ããé¢æ¥å®ã«äŒãããããèšèã§è¡šçŸããŸãããã
çé¢ç®ããäŒæ¥ã®æ±ãã人æåãšçµã³ã€ãã
å¿æããäŒæ¥ã®æ±ãã人æåãäŒæ¥ç念ãäºåã«ãªãµãŒãããèªèº«ã®çé¢ç®ããã©ã®ããã«è²¢ç®ã§ããããèããŸãããã
ããšãã°ãå質管çãéèŠãã補é æ¥ã§ããã°ã现å¿ã®æ³šæãæã£ãŠäœæ¥ã«åãçµã姿å¢ã匷調ãããã顧客æºè¶³åºŠãéèŠãããµãŒãã¹æ¥ã§ããã°ãèª å®ã«é¡§å®¢ãšåãåã姿å¢ãã¢ããŒã«ãããããããšãã§ããŸãã
èªèº«ã®çé¢ç®ããäŒæ¥ã«ãšã£ãŠã©ã®ãããªäŸ¡å€ãããããããå ·äœçã«èª¬æããããšã§ãæ¡çšæ åœè ã®å°è±¡ã«æ®ãããããªããŸãã
çé¢ç®ãã®é·æãšçæããã©ã³ã¹ããäŒãã
çé¢ç®ãã«ã¯é·æã ãã§ãªããçæã«ããªãåŸãåŽé¢ããããŸãã
ããšãã°ãå®ç§äž»çŸ©ã«é¥ãããããæè»æ§ã«æ¬ ãããªã©ã®èª²é¡ãçããå¯èœæ§ããããŸãã
ãããã®çæãèªèãããããå æããããã®åªåã工倫ãããããŠäŒããããšã§ãèªå·±åæã®æ·±ããšæé·ãžã®æ欲ãã¢ããŒã«ã§ããã§ãããã
ããšãã°ãã现ããããšã«ãã ãããããŠäœæ¥ãé ããªãããšããããŸããããåªå é äœãã€ããŠå¹ççã«åãçµãæ¹æ³ãåŠã³ãŸããããšãã£ãå ·åã«ã課é¡ã®èªèãšæ¹åçã瀺ãããšã§ãããé åçãªäººæåãå°è±¡ã¥ããããšãã§ããŸãã
å°æ¥ã®ããžã§ã³ãšçµã³ã€ãã
çé¢ç®ããåãªãæ§æ Œç¹æ§ãšããŠã§ã¯ãªããå°æ¥ã®ãã£ãªã¢ããžã§ã³ãšçµã³ã€ããŠã¢ããŒã«ããããšãå¹æçã§ãã
ããšãã°ããçé¢ç®ã«åŠã³ç¶ãã姿å¢ã掻ãããæ¥çã®ãšãã¹ããŒãã«ãªãããããšãã£ãããã«ãçé¢ç®ããå°æ¥ã®ç®æšéæã«ã©ã®ããã«è²¢ç®ãããã説æããããšã§ãé·æçãªèŠç¹ãæã£ã人æã§ããããšãã¢ããŒã«ã§ããŸãã
äŒæ¥ãæ±ããã®ã¯ãçŸåšã®èœåã ãã§ãªããå°æ¥ã®æé·å¯èœæ§ãå«ãã人æã§ããçé¢ç®ããåºç€ãšããå°æ¥ã®ããžã§ã³ã瀺ãããšã§ãæ¡çšæ åœè ã«åŒ·ãå°è±¡ãäžããããšãã§ããã§ãããã
èªå·±PRã§ãçé¢ç®ãããã¢ããŒã«ãããšãã®äŸæ
ãããŸã§ã®å 容ãèžãŸããŠãå®éã«ãçé¢ç®ãããé åçã«äŒããããã®äŸæãããã€ã玹ä»ããŸãã
èªå·±PRãäœæãããšãã«ãåèã«ããŠã¿ãŠãã ãããã
äŸæâ
ç§ã®åŒ·ã¿ã¯ãã©ããªèª²é¡ã«ãçæ¯ã«åãåããæåŸãŸã§è²¬ä»»ãæã£ãŠåãçµã姿å¢ã§ãã
倧åŠã®ãŒã掻åã§ã¯ãé£è§£ãªçµæžçè«ã®ç 究ã«åãçµã¿ãŸããã
åãã¯ç解ãè¿œãã€ããèŠæŠããŸããããæ¯æ¥æ¬ ãããæç®ãèªã¿èŸŒã¿ãææãå 茩ã«è³ªåãéããããšã§ãåŸã ã«ç解ãæ·±ããŠãããŸããã
ãã®åªåã®çµæããŒãçºè¡šã§ã¯é«ãè©äŸ¡ãåŸãããšãã§ããŸããã
ãŸããã¢ã«ãã€ãå ã®ã«ãã§ã§ã¯ãã客æ§äžäººäžäººã«äžå¯§ãªæ¥å®¢ãå¿ãããåºèã®æž æœãã«ãæ°ãé ããŸããã
ãã®çé¢ç®ãªå§¿å¢ãè©äŸ¡ãããå ¥ç€Ÿå幎ã§ã·ãããªãŒããŒã«ææ¢ãããŸããã
ãã®ããã«ãçæ¯ã«åãçµã姿å¢ã§ã貎瀟ã§ãçå®ã«ææãäžããŠãããããšèããŠããŸãã
解説ïŒãã®äŸæã¯ãçæ¯ã«åãçµã姿å¢ãå ·äœçãªãšããœãŒãã§å¹æçã«ç€ºããŠããŸãã
倧åŠã®ãŒã掻åãšã¢ã«ãã€ãå ã§ã®çµéšãæããå°é£ã«çŽé¢ããŠãè«Šããã«åªåãéãã姿å¢ãæ確ã«è¡šçŸããŠããã§ãããã
ç¹ã«ããŒãã§ã®èŠæŠããé«è©äŸ¡ç²åŸãŸã§ã®éçšããã¢ã«ãã€ãã§ã®ã·ãããªãŒããŒãžã®ææ¢ã¯ãçé¢ç®ããçµæã«ã€ãªãã£ãããšã瀺ã奜äŸã§ãã
ãŸããæåŸã«è²Žç€Ÿã§ã®æ±è² ãè¿°ã¹ãããšã§ãèªå·±PRãå°æ¥ã®è²¢ç®ã«çµã³ã€ããŠããç¹ãè©äŸ¡ã§ããŸãã
äŸæâ¡
ç§ã¯ãåžžã«åäžå¿ãæã¡ãåŠã³ç¶ãã姿å¢ã倧åã«ããŠããŸãã
倧åŠã§ã¯æ å ±å·¥åŠãå°æ»ããããã°ã©ãã³ã°ã¹ãã«ã®ç¿åŸã«å±ã¿ãŸããã
ææ¥ã§åŠãã åºç€ç¥èã ãã§ãªããææ°ã®æè¡ãã¬ã³ãã«ãåžžã«ã¢ã³ããã匵ãããªã³ã©ã€ã³è¬åº§ãæè¡æžã掻çšããŠèªäž»åŠç¿ãç¶ããŠããŸããã
ãã®çé¢ç®ãªåŠç¿å§¿å¢ã«ãããåŠå ã®ããã°ã©ãã³ã°ã³ã³ãã¹ãã§åªåãããªã©ãçå®ã«ææãäžããããšãã§ããŸããã
ãŸããã¢ã«ãã€ãã§ã¯é£²é£åºã®ããŒã«ã¹ã¿ãããšããŠåããªãããæ¥å®¢æè¡ã®åäžã«åªããŸããã
ã客æ§ã®å£°ã«çæ¯ã«è³ãåŸãããµãŒãã¹æ¹åã«åãçµãã çµæãåºé·ããé«ãè©äŸ¡ãããã ããŸããã
貎瀟ã§ãããã®åŠã³ç¶ãã姿å¢ã掻ãããåžžã«æé·ãç¶ãã瀟å¡ãšããŠè²¢ç®ããããšèããŠããŸãã
解説ïŒãã®äŸæã¯ãåäžå¿ãšåŠã³ç¶ãã姿å¢ãäžå¿ã«æ®ããèªå·±PRãšãªã£ãŠããŸãã
å°æ»åéã§ã®èªäž»åŠç¿ãææ°ãã¬ã³ããžã®é¢å¿ããããŠããã°ã©ãã³ã°ã³ã³ãã¹ãã§ã®åªåãšããå ·äœçãªææãæããããšã§ãçé¢ç®ããå®çžŸã«çµã³ã€ããŠããããšã瀺ããŠããã§ãããã
ãŸããã¢ã«ãã€ãã§ã®çµéšãå«ããããšã§ãæè¡é¢ã ãã§ãªã察人ã¹ãã«ã®åäžã«ãåªããŠããããšãããããŸãã
æåŸã«è²Žç€Ÿã§ã®æ±è² ãè¿°ã¹ãèªèº«ã®åŒ·ã¿ãã©ã®ããã«æŽ»ãããããæ確ã«ããŠããç¹ãå¹æçã§ãã
äŸæâ¢
ç§ã®åŒ·ã¿ã¯ã现éšãŸã§äžå¯§ã«ä»äºã«åãçµãçé¢ç®ãã§ãã
倧åŠã®åæ¥ç 究ã§ã¯ãããŒã¿åæãéããŠå°åã®ç°å¢åé¡è§£æ±ºã«åãçµã¿ãŸãããèšå€§ãªããŒã¿ãæ±ãäžã§ãäºçŽ°ãªèª€ããçµæã倧ããå·Šå³ããããšãåŠã³ãããŒã¿ã®åéããåæãã¬ããŒãäœæãŸã§ã现å¿ã®æ³šæãæã£ãŠé²ããŸããã
ãã®çé¢ç®ãªå§¿å¢ãè©äŸ¡ãããç 究çµæã¯å°å èªæ²»äœã®æ¿çç«æ¡ã«æŽ»çšãããŸããã
ãŸããåŠçå£äœã§ã®æŽ»åã§ã¯ãã€ãã³ãã®äŒèšæ åœãšããŠãäºç®ç®¡çãšçµè²»ç²Ÿç®ãæ åœããŸããã
æ£ç¢ºãªèšé²ãšéææ§ã®é«ãå ±åãå¿ãããçµæãå£äœã®è²¡åç¶æ³ãæ¹åãããã倧èŠæš¡ãªã€ãã³ãéå¬ãå¯èœã«ãªããŸããã
ãã®ããã«ã现éšã«ãŸã§é æ ®ããªããä»äºã«åãçµã姿å¢ã§ã貎瀟ã®æ¥åå質åäžã«è²¢ç®ããããšèããŠããŸãã
解説ïŒãã®äŸæã¯ã现éšãŸã§äžå¯§ã«ä»äºã«åãçµãçé¢ç®ãã匷調ããŠããŸãã
åæ¥ç 究ã§ã®ããŒã¿åæãåŠçå£äœã§ã®äŒèšæ åœã®çµéšãéããŠã现å¿ã®æ³šæãæã姿å¢ãå ·äœçãªææã«ã€ãªãã£ãããšã瀺ããŠããã§ãããã
ç¹ã«ãç 究çµæãå°å èªæ²»äœã®æ¿çç«æ¡ã«æŽ»çšãããããšããå£äœã®è²¡åç¶æ³æ¹åã«ãã倧èŠæš¡ã€ãã³ãã®éå¬ãå¯èœã«ãªã£ãããšã¯ãçé¢ç®ãã瀟äŒçã€ã³ãã¯ããçã¿åºãã奜äŸã§ãã
æåŸã«ããã®å§¿å¢ã貎瀟ã®æ¥åå質åäžã«æŽ»ãããããšããæ±è² ãè¿°ã¹ãèªå·±PRãå°æ¥ã®è²¢ç®ã«çµã³ã€ããŠããç¹ãè©äŸ¡ã§ããŸãã
ãããã«
å°±è·æŽ»åã«ãããŠãçé¢ç®ãã¯éèŠãªè³è³ªã§ãããå¹æçã«ã¢ããŒã«ããã«ã¯å·¥å€«ãå¿ èŠã§ãã
å ·äœçãªãšããœãŒãã亀ããªãããèªåãªãã®çé¢ç®ãã®å®çŸ©ã瀺ããäŒæ¥ã®æ±ãã人æåãšçµã³ã€ããããšã倧åã§ãã
ãŸããçé¢ç®ãã®é·æãšçæããã©ã³ã¹ããäŒããå°æ¥ã®ããžã§ã³ãšé¢é£ä»ããããšã§ãããé åçãªèªå·±PRãå¯èœã«ãªããŸãã
çé¢ç®ãã掻ãããè·æ¥ã¯å€å²ã«ããããŸãããããããã®è·æ¥ã«åãããçé¢ç®ãã®ã¢ããŒã«æ¹æ³ãèããããšãéèŠã§ãã
é©åã«è¡šçŸãããçé¢ç®ãã¯ãæ¡çšæ åœè ã«è¯ãå°è±¡ãäžããå°±è·æŽ»åã®æåã«ã€ãªããå¯èœæ§ãé«ããã§ãããã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª