è¬å€åž«ãæ°åã§é£ã£ãŠããããã«ã¯ïŒç¹åŸŽãåãäžåãã¯ïŒéžèã«åœ¹ç«ã€æ å ±ã培åºè§£èª¬ïŒ
2024/4/19æŽæ°
ã¯ããã«
æ°åè¬å€åž«ãšããŠå®å®ããè·ãèŠã€ããããã«ã¯ãåžå Žã®ãªã¢ã«ãç解ããå¿ èŠããããŸãã
è¬å€åž«ãšããŠã®æ¥åã¯åºç¯ã«ããããæ¥çç¹æã®ååãç¹åŸŽãææ¡ããªããã°ãå ¥ç€ŸåŸã«æåŸ ãšã®ã®ã£ãããæããé·æçãªãã£ãªã¢æ§ç¯ãé£ããã§ãããã
ãŸããå°æ¥çãªèŠç¹ããæ¥çå šäœãèå¯ããããšã¯ãæç¶å¯èœãªè·æ¥äººçãéãäžã§äžå¯æ¬ ã§ãã
ãã®èšäºã§ã¯ãè¬å€åž«ãšããŠã®æ°åãçŽé¢ããçŸå®ããé£ããªãããšãããäºæ ãããã³æ¥çååã«ã€ããŠãåºæ¬ãã詳现ãŸã§è§£èª¬ããŸãã
ããã§ã¯ã以äžã®çåã«çããŸãã
- è¬å€åž«ãšããŠæ°åãçŽé¢ããå®éã®ä»äºå 容ãšã¯ïŒ
- æ°åè¬å€åž«ã®å°±è·åžå Žã¯å³ããã®ãïŒ
- è¬å€åž«æ¥çã§ã®éžè察çã«ã€ããŠ
è¬å€åž«ãšããŠã®ãã£ãªã¢ã«èå³ãããæ¹ã¯ããã²æåŸãŸã§ã芧ãã ããã
ãŸããä»ã®æ¥çã«ã€ããŠã¯ã以äžã®èšäºã§æŠèŠ³ããŠããã®ã§ããã²ã芧ãã ããã
- ã¯ããã«
- ãã®èšäºã®çµè«
- æ°åã®è¬å€åž«ãé£ããªãçç±ãšã¯ïŒ
- è¬å€åž«ã®å¥šåŠéå©çšã®çŸç¶ã¯ïŒ
- æ°åè¬å€åž«ã®æªæ¥ã¯ïŒ
- è¬å€åž«ã®è·å Ž
- è¬å€åž«ã®åžå ŽèŠæš¡ã»æšç§»
- ãã©ãã°ã¹ãã¢æ¥çã®å£²äžé«ã©ã³ãã³ã°
- ãã©ãã°ã¹ãã¢æ¥çã®å€§æäŒæ¥çŽ¹ä»
- è¬å€åž«ãšããŠåãã¡ãªãã
- è¬å€åž«ãšããŠåããã¡ãªãã
- è¬å€åž«ã«ãªãããã®å°±æŽ»ãæåãããããã«ã¯
- ãŸãšã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª
ãã®èšäºã®çµè«
æ°åè¬å€åž«ã®å°±è·é£æ床ã¯å³ãããšèšããŸãã
ãã®çç±ã®äžã€ãšããŠãå»è¬åã«é¢ããå°éç¥èãæè¡ã®é«ãèŠæ±ãæããããŸãã
å»çæ¥çã¯æ¥ã é²åããŠãããææ°ã®å»çæ å ±ãæ²»çæ³ã«è¿ éã«å¯Ÿå¿ã§ããèœåãå¿ èŠã§ãã
ãŸãã倧æè¬å±ãå»çæœèšãåªç§ãªäººæãæ±ããŠãããäžè¬çã«ã¯åå·®å€ãé«ã倧åŠã®åæ¥çãå€ãæ¡çšãããåŸåã«ãããããå°±è·åžå Žã§ã¯æ¿ãã競äºããããŸãã
å¹æçãªéžè察çãšããŠã¯ãæ¥çã®æ·±ãç解ãåŸãããšãèªå·±åæãäžå¯§ã«è¡ããšã³ããªãŒã·ãŒãã«åæ ãããããšããããŠé¢æ¥ã§ã®é »åºè³ªåã«å¯Ÿå¿ã§ããããæºåããããšãéèŠã§ãã
åŸã»ã©å ·äœçãªéžè察çæ¹æ³ã詳ãã玹ä»ããŸãã®ã§ããã²æåŸãŸã§ãèªã¿ãã ããã
æ°åã®è¬å€åž«ãé£ããªãçç±ãšã¯ïŒ
æ°åè¬å€åž«ãçµæžçãªå°é£ã«çŽé¢ããäžå ãšããŠãæè²è²»ã®è² æ ãæããããŸãã
è¬å€åž«ãç®æãåŠçåãã«ã¯ãæ倧120äžåã®å¥šåŠéå¶åºŠãèšããããŠãããéåžžã¯æé¡5äžåã®æ¯çµŠã§ãããäžéšã®å»çæ©é¢ã§ã¯æé¡15äžåãæ倧6幎éåãå ¥ãå¯èœã§ãã
å ¥ç€ŸåŸã«äžå®æéå€åããããšã§è¿æžãå é€ãããå ŽåããããŸããã奚åŠéã®è¿æžè² æ ã¯æ°åè¬å€åž«ã«ãšã£ãŠå€§ããªçµæžçå§åãšãªãã§ãããã
ãŸããæ¥æ¬åŠçæ¯æŽæ©æ§ãå«ãããã€ãã®çµç¹ãè¿éã®æžé¡ãæéç¶äºãªã©ã®ææžæªçœ®ãæäŸããŠããŸããã奚åŠéè¿æžã®ããã®è£å©éå¶åºŠãæŽã£ãŠããå Žåã§ããããã®è²¡æ¿çè² æ ã¯æ°åè¬å€åž«ããé£ããªããç¶æ³ã«é¥ãçç±ã®äžã€ã§ãã
åç §ããŒãž
è¬å€åž«ã®å¥šåŠéå¶åºŠããµããŒãå¶åºŠã掻çšããŠå®å¿ããŠåãã
è¬å€åž«ã®å¥šåŠéå©çšã®çŸç¶ã¯ïŒ
ãããã¯1:é«é¡ãªå¥šåŠéè¿æž
è¬åŠ5ã»6幎çã®çŽ35ïŒ ã奚åŠéãå©çšããŠããããããã®åŠçã®å¹³åè¿æžäºå®ç·é¡ã¯650äžåã«ã®ãŒããŸãã
ç¹ã«ã1åäžå以äžãè¿æžããå¿ èŠãããåŠçã¯å šäœã®26.2ïŒ ãå ããŠããã®ãå®æ ã§ãã
è¿æžæéã¯é·ãã14幎ãã20幎ãäžè¬çã§ãããå€é¡ã®è¿æžè² æ ã«ããèªå·±ç Žç£ã«è³ãã±ãŒã¹ãå ±ããããŠããã奚åŠéè¿æžã¯è¬å€åž«ã«ãšã£ãŠé倧ãªè² æ ãšãªã£ãŠããŸãã
åç §ããŒãž
ãããã¯2:奚åŠéã®è¿æžè² æ ãå°±è·å éžæã«ã圱é¿
奚åŠéã®è¿æžè² æ ã¯å°±è·å éžæã«ã圱é¿ãäžããŠããŸãã
å€ãã®å ŽåãäŒæ¥ãç é¢ããã®å¥šåŠéåå ¥ã«ã¯ãåæ¥åŸã«ç¹å®ã®æéããã®æ©é¢ã§å€åããããšãæ¡ä»¶ã§ãã
çŽæãç Žããäºå®ãããæéããæ©ãéè·ãããšãæªæãã®å¥šåŠéãäžæ¬ã§è¿æžããå¿ èŠãçããå ŽåããããŸãã
å¥çŽæ¡ä»¶ã¯ãè¬å€åž«ãšããŠã®ãã£ãªã¢ãã¹ãå¶éããèŠå ã«ããªã£ãŠããŸãã
åç §ããŒãž
奚åŠéãåããè¬å€åž«ãšããããåããè¬åŠçãç¥ã£ãŠããããããš
æ°åè¬å€åž«ã®æªæ¥ã¯ïŒ
ãããã¯1:æ°åè¬å€åž«ã®éçšç¶æ³ãšåžå Žåå
2021幎ã®è¬å€åž«ã®æå¹æ±äººåçã¯2.90åã§ã2020幎2æã®4.51åããæžå°ããŠããŸãã
è¬å€åž«ã®ç·æ°ã幎ã å¢å ããŠããããšãšé¢é£ããŠãããè¬å€åž«ã®éèŠãå šäœçã«æžå°åŸåã§ãã
æ°åè¬å€åž«ã«ãšã£ãŠãç¹ã«ç é¢ãã¯ãªããã¯ãªã©åŸæ¥ã®è·å Žã§ã®éçšæ©äŒãæžå°ããŠããããšãæå³ããŠããŸãã
åç §ããŒãž
è¬å€åž«ã®å°æ¥æ§ã¯çž®å°ããŠãã
ãããã¯2:ãã©ãã°ã¹ãã¢æ¥çãšåšå® å»çã§ã®è¬å€åž«éèŠ
ãã©ãã°ã¹ãã¢æ¥çã§ã¯ãåºèæ°ã®å¢å ãšæ°åã³ãããŠã€ã«ã¹ã®åœ±é¿ã«ãããäºé²æèã®é«ãŸããšå ±ã«ã»ã«ãã¡ãã£ã±ãŒã·ã§ã³ã®éèŠãå¢å ããŠããŸãã
調å€äœµèšåã®åºèã§ã®è¬å€åž«ã®éèŠã¯é«ãŸã£ãŠããç¶æ³ã§ãã
ãŸãã瀟äŒã®é«éœ¢åé²è¡ã«äŒŽããåšå® å»çåéã§ã®è¬å€åž«éèŠãå¢å ããèŠèŸŒã¿ã§ãã
æ°åè¬å€åž«ã«ãšã£ãŠãåŸæ¥ãšã¯ç°ãªãåéã§ã®è·æ©äŒãæ¡å€§ããŠããããšã瀺ããŠãããç¹ã«é«åºŠãªå°éç¥èãèšåºçµéšãæã€è¬å€åž«ã«ã¯ããã«å€§ããªéèŠãèŠèŸŒãŸããŸãã
åç §ããŒãž
ã2024幎çãè¬å€åž«ã«å°æ¥æ§ã¯ããã®ïŒä»åŸã®éèŠãšè¬å€åž«ã®æªæ¥
è¬å€åž«ã®è·å Ž
è·å Žå 容â ïŒèª¿å€è¬å±
調å€è¬å±ã§ã®è¬å€åž«ã®äž»èŠãªåœ¹å²ã¯ãå»åž«ãåºããåŠæ¹ç®ã«åŸã£ãŠè¬ã調å€ããããšã§ãã
æ£è ããã«ãšã£ãŠé©åãªå»è¬åãæäŸããããã®åºæ¬çãªæ¥åã§ãããè¬å€åž«ã¯å°éæ§ã掻ãããŠæ£ç¢ºãªèª¿å€ãè¡ããŸãã
ãŸãã調å€è¬å±ã®è¬å€åž«ã¯ç£æ»æ¥åãæè¬æå°ãéããŠãæ£è ã®é©åãªè¬ã®äœ¿çšãæ¯æŽããŸãã
ååã®è²©å£²ã管çããããªããããè¬å±éå¶ã®éèŠãªéšåãæ ã£ãŠãããšèšããã§ãããã
調å€è¬å±ã¯èª¿å€å®€ãåããŠãããè¬å€åž«ã®åžžé§ã§å»çãšããŠã®èª¿å€ãæäŸããå°éæœèšãšããŠæ©èœããŠããŸãã
åç §ããŒãž
è·å Žå 容â¡ïŒãã©ãã°ã¹ãã¢
ãã©ãã°ã¹ãã¢ã«å€ããè¬å€åž«ã¯ãåŠæ¹ç®ãæããªã顧客ãžã®å»è¬å販売ãäž»ãªæ¥åã§ãã
顧客ã®å¥åº·ç¶æ ãæ©ã¿ãèãåºããé©åãªOTCå»è¬åãéžã³ææ¡ããããšãäžè¬çã§ããããµããªã¡ã³ããè¡ççšåã®ã¢ããã€ã¹ãè¡ãå ŽåããããŸãã
ãã©ãã°ã¹ãã¢ã§ã¯å€æ§ãªååãæ±ããããè¬å€åž«ã®åœ¹å²ã¯å¹ åºããšèšããã§ãããã
ãã©ãã°ã¹ãã¢ã§ã®å€åå 容ã¯ãå»è¬å販売ã ãã«çãŸãããæ¥å®¢ãã¬ãžæäœãååè£å ãå£²å Žã¥ããã®ããã®POPäœæãªã©å€å²ã«ããããŸãã
å€å幎æ°ãé·ããªããšãååçºæ³šãåºè管çãªã©ã®åºèéå¶æ¥åãæ ãããšããããŸãã
åç §ããŒãž
è·çš®å 容â¢ïŒè£œè¬äŒç€Ÿ
補è¬äŒç€Ÿã«å€åããè¬å€åž«ã¯ãå»çåŸäºè ãžã®å»è¬åæ å ±æäŸãã»ãŒã«ã¹ãæ ãå¶æ¥è·ïŒMRïŒãæ°è¬éçºã®ããã®å®éšãè¡ãç 究è·ãªã©ãããŸããŸãªåœ¹å²ãæãããŠããŸãã
å»è¬åãæ±ãåæ ç¹ã«ã¯å¿ ã管çè¬å€åž«ãé 眮ãããå質管çãæ å ±ç®¡çãåšåº«ç®¡çã®è²¬ä»»ãæ ããŸãã
ãŸããè¬äºé¢é£æ¥åãããªãã¡å»è¬åã®æ¿èªç³è«ãæ åœããã®ã倧äºãªä»äºã§ãã
補è¬äŒç€Ÿã®è¬å€åž«ã¯ãè«æäœæãèšåºçŸå Žããã®çã®å£°ãèãããšãå€ããçµéšã«ãã£ãŠå°éçã¹ãã«ã®åäžãæåŸ ã§ããã§ãããã
åç §ããŒãž
ãè¬åŠéšã®å°±æŽ»ã補è¬äŒç€Ÿã«ãããè¬å€åž«ã®ä»äºãšåãæ¹
è·çš®å 容â£ïŒç é¢
ç é¢ã§åãè¬å€åž«ã¯ãè¬åŠã«åºã¥ãåºç¯ãªç¥èã掻çšããè¬ã®éçºãæ£è ããã®è¬ç©çæ³ã«å°éçã«é¢äžããŸãã
å€å圢æ ã¯ç é¢ã«ãã£ãŠããŸããŸã§ãããäžè¬çã«ã¯4é±8äŒå¶ãšããå Žåãå€ãã§ãããã
ææ¥å»çãæäŸããç é¢ã§ã¯ãè¬å€åž«ãå€å€ãåœçŽãäŒæ¥åºå€ãå«ãã·ããå¶ã§å¯Ÿå¿ããããšãæ±ããããå ŽåããããŸãã
åç §ããŒãž
ç é¢è¬å€åž«ã¯å€§å€ïŒç é¢å€åã«åããŠãã人ãé åãšã¯
è·çš®å 容â€ïŒåšå® å»ç
åšå® å»çã«ãããè¬å€åž«ã®äž»ãªè²¬åã¯ãæ£è ã«å¯ŸããŠæé©ã§å¹æçãã€å®å šãªè¬ç©çæ³ãæäŸããããšã§ãã
éåžžãè¬å€åž«ã¯è¬å±ãç é¢ã§å€åããŸãããåšå® å»çã§ã¯æ£è ã®èªå® ããã®ä»å± äœæœèšã蚪åããè¬å€ã®æäŸãæè¬æå°ãè¬å€ç®¡çãªã©ãè¡ããŸãã
å»åž«ãä»ã®å»çé¢ä¿è ãšã®ããŒã é£æºãéèŠãšãªããè¬å€åž«ã¯è¬ç©çæ³ã®å°é家ãšããŠãæ£è ããã®é©åãªæè¬ãæ¯æŽããããã®éèŠãªåœ¹å²ãæ ããŸãã
åç §ããŒãž
åšå® å»çã§ã®è¬å€åž«ã®åœ¹å²ãšã¯ïŒåšå® å»çã«ã€ããŠã確èª
è¬å€åž«ã®åžå ŽèŠæš¡ã»æšç§»
åºå žå ïŒè¬å€åž«ã®å°±è·å ããšã®ä»äºå 容ã幎åãå²åã玹ä»ïŒäžçªäººæ°ãªã®ã¯ïŒ
è¬å±æ¥çã¯çµ¶ããå€åããåžå ŽèŠæš¡ã¯å€§ãããªã£ãŠããŸãã
2023幎ã®æç¹ã§ãè¬å±æ¥çãšãã©ãã°ã¹ãã¢æ¥çã®åžå ŽèŠæš¡ã¯ãããã8å 3449ååã«éããå幎æ¯ã§8.3ïŒ ã®å¢å ã瀺ããŠããŸãã
è¬å±ã®æ°ãå¢å åŸåã«ããã2020幎床ã«ã¯6äžè»ãè¶ ãããã®ãã¡çŽ8å²ã蚺çæãç é¢ã®è¿ãã«äœçœ®ããéåè¬å±ã§ãã
ããã¯å°åå»çãšã®é£æºã®éèŠæ§ãé«ãŸã£ãŠããããšãåæ ããŠããŸãã
çµæžçãªé¢ã§ã¯ã調å€å»çè²»ã¯çŽ7å 7,025ååãšãªã£ãŠãããè¬å±æ°ã¯6äž171件ã«äžããŸãã
äžæ¹ã調å€è¬å±å£²äžé«ã©ã³ãã³ã°äžäœ10瀟ã®åèšå£²äžé«ã¯1å 720ååãåºèæ°ã¯4,748åºèãšãªã£ãŠããã倧æè¬å±ãã§ãŒã³ã®åžå Žå æçã¯é«ããšèšããã§ãããã
以äžã®ããšãããè¬å€åž«æ¥çã¯åŒãç¶ãæé·ãç¶ããäžæ¹ã§ã倧æäŒæ¥ã®åœ±é¿åãå¢ããŠããçŸç¶ã¯æããã§ãã
è¬å€åž«åžå Žã§ã¯ç«¶äºãæ¿ãããªãã ãããšèããããŸãã
åç §ããŒãž
ãã©ãã°ã¹ãã¢æ¥çã®å£²äžé«ã©ã³ãã³ã°
ãã©ãã°ã¹ãã¢æ¥çã®å£²äžé«ã©ã³ãã³ã°ã§ã¯ããŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹ãé ç¹ã«ç«ã£ãŠããŸãã
2021幎床ã«ã¯æ¥çåãšãªã1å åã®å£²äžé«ãéæãããã®åŒ·ã¿ãå»è¬åãé£åã®è²©å£²ã«èŠåºããŠããŸãã
ç¶ããŠãã«ãããŒã«ãã£ã³ã°ã¹ãã³ã¹ã¢ã¹è¬åããµã³ãã©ãã°ãããããšã³ã³ã«ã©&ã«ã³ãããŒãäžäœã§ãã
売äžã©ã³ãã³ã°ã¯ãã©ãã°ã¹ãã¢æ¥çã®ç«¶äºåãšãå¥åº·ãžã®é¢å¿ã®é«ãŸããåæ ãããŠããããšã瀺ããŠãããè¬å€åž«ãå«ãæ¥çé¢ä¿è ã«ãšã£ãŠéèŠãªææšãšãªã£ãŠããŸãã
åç §ããŒãž
ã2023幎ææ°ã倧æãã©ãã°ã¹ãã¢ã®å£²äžãšåºèæ°ã©ã³ãã³ã°
ãã©ãã°ã¹ãã¢æ¥çã®å€§æäŒæ¥çŽ¹ä»
売äžé«ã©ã³ãã³ã°äžäœ5ã€ã®äŒç€Ÿãã玹ä»ããŸãã
- ãŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹
- ãã«ãããŒã«ãã£ã³ã°ã¹
- ã³ã¹ã¢ã¹è¬å
- ãµã³ãã©ãã°
- ããããšã³ã³ã«ã©ïŒã«ã³ãããŒ
äŒæ¥â ãŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹
åºå žå ïŒãŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹ãå ¬åŒHP
ãŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹ã¯ã調å€äœµèšåãã©ãã°ã¹ãã¢ãã§ãŒã³ã䞻軞ã«äºæ¥ãå±éããäŒç€Ÿã§ãã
調å€è¬å±ã®äœµèšãçŽ7å²ã®åºèã«åã³ãæéçŽ160äžæã®åŠæ¹ãããåãä»ããŠããã®ãç¹åŸŽã§ãã
å šåœã®å»çæ©é¢ããçºè¡ãããåŠæ¹ãããåãæ±ãã»ããåšå® ã§ã®æè¬æå°ã«ãåãå ¥ããŠããŸãã
ããŠãšã«ã·ã¢ã¢ãã«ããšåŒã°ããçµå¶æŠç¥ã¯ã調å€ãå©äŸ¿æ§ïŒç¹ã«æ·±å€å¶æ¥ïŒãã«ãŠã³ã»ãªã³ã°ãä»è·ã4ã€ã®æ±ã§ãã
å°éæ§ãšå©äŸ¿æ§ãè¿œæ±ããããšã§ãæ¶è²»è ã«ãšã£ãŠå©çšãããããã©ãã°ã¹ãã¢ã®åœ¢æ ãç®æããŠããŸãã
åç §ããŒãž
ãŠãšã«ã·ã¢ããŒã«ãã£ã³ã°ã¹ãå ¬åŒHP
äŒæ¥â¡ãã«ãããŒã«ãã£ã³ã°ã¹
åºå žå ïŒãã«ããã©ãã°ãå ¬åŒHP
ãã«ãããŒã«ãã£ã³ã°ã¹ã¯ãå»è¬åããµããªã¡ã³ããå¥åº·ã»çŸå®¹ã»ãã€ãšããçšåã®è²©å£²ã䞻軞ã«ã調å€ãé信販売äºæ¥ãææããäŒæ¥ã§ãã
ãã«ããã©ãã°ããããã®çŠå€ªéããã©ãã°ã¹ãã¢ãŠã§ã«ãã¹ããŠã©ã³ããã¬ãã€è¬å±ãªã©ãå€ãã®å°å£²åºèãã°ã«ãŒãã«å±ããŠããŸãã
ã°ã«ãŒãã§ã¯ãOTCå»è¬åã調å€è¬å€åž«ãç»é²è²©å£²è ãªã©ãæ§ã ãªè·çš®ã§ã®åéãè¡ãªã£ãŠãããæ¶é€ç¯å²å çæéå€åãããã«ã¿ã€ã ãŸã§ãæªçµéšè ãå«ããŠå€ãã®äººæãåãå ¥ããŠããŸãã
ãã«ãããŒã«ãã£ã³ã°ã¹ã¯ã顧客ã®å¥åº·ãšçŸå®¹ã«é¢ããããŒãºã«å¿ããå¹ åºãååãšãµãŒãã¹ãæäŸããå°å瀟äŒã®å¥åº·ãµããŒããç®æããŠããäŒæ¥ã§ãã
åç §ããŒãž
ãã«ãããŒã«ãã£ã³ã°ã¹ãå ¬åŒHP
äŒæ¥â¢ã³ã¹ã¢ã¹è¬å
åºå žå ïŒã³ã¹ã¢ã¹è¬åãå ¬åŒHP
ã³ã¹ã¢ã¹è¬åã¯ã顧客æºè¶³åºŠã®é«ãã§ç¥ãããè¬åå°å£²æ¥è ã§ãã
æ¥æ¬æ倧ã®é¡§å®¢æºè¶³åºŠèª¿æ»ã§ããJCSIã§ã2011幎床ãã13幎é£ç¶ã§æ¥ç1äœãç²åŸããŠããããã®é¡§å®¢ãµãŒãã¹ã®è³ªã®é«ããè©äŸ¡ãããŠããŸãã
è¬å€åž«ã®å°éç¥èã掻ããããOCT販売ãã顧客ã³ã³ãµã«ãã£ã³ã°ãµãŒãã¹ãæäŸããŠããŸãã
調å€è¬å±ã§åãè¬å€åž«ãæ¯ãã調å€äºåã¹ã¿ããããåä»ãã¬ã»ããæ¥åãå«ããµããŒããè¡ããè¬å€åž«ã調å€æ¥åã«éäžã§ããç°å¢ãæŽããããŠããã®ãç¹åŸŽã§ãã
åç §ããŒãž
äŒæ¥â£ãµã³ãã©ãã°
åºå žå ïŒãµã³ãã©ãã°ãå ¬åŒHP
ãµã³ãã©ãã°ã¯è¬å€åž«ãå»è¬åãå¥åº·é£åããµããªã¡ã³ãã®ç®¡çãšçžè«æ¥åã«ç¹åããŠãããã©ãã°ã¹ãã¢ã§ãã
å»è¬åã®å¹æçãªåºèé 眮ãéããŠå£²äžã®åäžã«è²¢ç®ããããšããè¬å€åž«ã®åœ¹å²ãšããŠããŸãããåºè管çãååºãã®æ¥åã¯è¬å€åž«ãæ åœããããšã¯ãªãã§ãããã
ãµã³ãã©ãã°ãæ¡çšããŠããã1åºè2ã©ã€ã³å¶ãã«ãããåºèéå¶ã¹ã¿ããïŒäžè¬è·ïŒãšèª¿å€ã»OTCã«ãŠã³ã»ãªã³ã°ã¹ã¿ããïŒè¬å€åž«ïŒã®åœ¹å²ã¯æ確ã«åããããŠããŸãã
è¬å€åž«ã¯å»ççšå»è¬åã®ç¥èã«å ããåžè²©è¬ãå¥åº·é£åã«é¢ããåºç¯ãªç¥èãå¿ èŠãšãããŸãã
調å€ã§ã¯åŠæ¹å 容ã®æ£ç¢ºãªæäŸããOTCã§ã¯é¡§å®¢ã®çç¶ã«å¿ãã補åã®éžæãšææ¡ãæ±ããããã§ãããã
åç §ããŒãž
ãµã³ãã©ãã°ã®è¬å€åž«æ±äººãžæ°åã»äžéæ¡çšã§è»¢è·ããè©å€ã»å£ã³ã
äŒæ¥â€ããããšã³ã³ã«ã©ïŒã«ã³ãããŒ
åºå žå ïŒããããšã³ã³ã«ã©ïŒã«ã³ãããŒãå ¬åŒHP
ããããšã³ã³ã«ã©ïŒã«ã³ãããŒã®è¬å€åž«ã¯ã調å€è¬å±ããã©ãã°ã¹ãã¢ã§æŽ»èºããŠããŸãã
äž»ãªä»äºå 容ã«ã¯ãåŠæ¹ç®ã«åºã¥ãè¬ã®ãããã³ã°ãè¬å±ã®åšåº«ç®¡çã·ã¹ãã ã®ãã§ãã¯ãè¬å±å šäœã®åšåº«ã³ã³ãããŒã«ã®ææ¡ãå«ãŸããŸãã
æ£è ããã®çç¶ãããŒãºã詳现ã«èãåããOTCå»è¬åãå粧åã«é¢ããçžè«ã«å¿ããã®ãéèŠãªæ¥åã®äžéšã§ãã
ããããšã³ã³ã«ã©ïŒã«ã³ãããŒã§ã¯è¬å€åž«ããã®å°éç¥èãšã¹ãã«ã掻ãããå°åã®å¥åº·æ¯æŽãšçŸå®¹ã¢ããã€ã¹ãæäŸããããšã§ã顧客ã®ä¿¡é Œãç¯ããŠããŸãã
åç §ããŒãž
è¬å€åž«ãšããŠåãã¡ãªãã
è¬å€åž«ãšããŠåããšãã©ã®ãããªã¡ãªãããããã®ã§ããããã
ããã§ã¯ä»£è¡šçãª2ã€ã®ã¡ãªããã«ã€ããŠç¢ºèªããŠã¿ãŸãããã
ã¡ãªããâ å°éçãªæé·ãšç€ŸäŒè²¢ç®ã®å®çŸ
è¬å€åž«ãšããŠåãããšã¯ãå°éçãªæé·ãšç€ŸäŒè²¢ç®ãå®çŸã§ããç¹ã倧ããªé åã§ãã
æ£è ãããšã®çŽæ¥çãªé¢ãããéããŠè¬ã®å¹èœãå¯äœçšã«ã€ããŠã®ã¢ããã€ã¹ãæäŸããæ°å€ãæè¬ãããŸãã
ãŸããå€æ§ãªå»çæ©é¢ã®åŠæ¹ç®ãæ±ãããšã§å°éç¥èãæ·±ãŸããç¶ç¶çã«åŠç¿ãã§ããã§ãããã
è¬å€åž«ãšããŠã®å°éæ§ãé«ãŸãã ãã§ãªããå°åå»çãžã®è²¢ç®ã«ãç¹ããã瀟äŒçãªæ矩ãå®æã§ããä»äºã§ãã
ã¡ãªããâ¡åããããç°å¢ãšãã£ãªã¢ã®å€æ§æ§
è¬å€åž«ã¯åããããç°å¢ãšãã£ãªã¢ã®å€æ§æ§ãç¹åŸŽã§ãã
å€ãã®è·å Žã§äŒã¿ãåãããããå€å€ãå°ãªãããããã©ã€ããŒããšã®ãã©ã³ã¹ãä¿ã¡ããããªããŸãã
çµæžé¢ã§ã¯ç®¡çè¬å€åž«ãšããŠé«åå ¥ãç®æããã»ãã転è·åžå Žã掻çºã§å€æ§ãªãã£ãªã¢ãã¹ããããŸãã
è·å Žã®çŠå©åçãå å®ããŠããç¹ãé åã®äžã€ã§ãã
å°æ¹ã§åãå Žåã«ã¯ãç掻費ã®è² æ ã軜æžãããããšãã移äœæ¯æŽéã®å¶åºŠãå©çšã§ããå ŽåããããŸãã
人éé¢ä¿ãç¯ãããããèªç¶ã«è§Šããªããããšããæã£ãŠåããç°å¢ãå€ãããšããè¬å€åž«ã®ã¡ãªããã§ãã
åç §ããŒãž
è¬å€åž«ãšããŠåãã¡ãªããã¯ïŒè·å Žããšã®ã¡ãªããã玹ä»
è¬å€åž«ãšããŠåããã¡ãªãã
è¬å€ãšããŠåãããšã¯ã¡ãªããã ãã§ã¯ãããŸããã
è¬å€åž«ãšããŠæ±ããããããšã人ã«ãã£ãŠã¯ãšãŠãã€ããå ŽåããããŸãã
ã¡ãªããã ãã§æ±ºããã®ã§ã¯ãªããèªåã®é©æ§ã確èªããããã§é²ãã¹ããã©ãããå€æããŠãããŸãããã
è¬å€åž«ãšããŠåããã¡ãªããã«ã¯äžèšã®ãããªãã®ããããŸãã
ãã¡ãªããâ åŽåç°å¢ãšä»äºã®å§å
è¬å€åž«ãšããŠã®åŽåç°å¢ã¯æ®æ¥ããµãŒãã¹æ®æ¥ãå€ããå¿ããã®ããã«äŒæ©ãæ絊äŒæãåãã¥ããå ŽåããããŸãã
ãŸããå¶æ¥æéã¯é·ããåæ¥ãäŒããªãå¯èœæ§ããããããã¯ãŒã¯ã©ã€ããã©ã³ã¹ãç¶æããã®ãå°é£ãªæããããŸãã
人éé¢ä¿ã®åé¡ããäžäººè¬å€åž«ã®æé垯ãçºçããããšã«ããä»äºã®è² æ ããããŸãã
ãã¹ãèš±ãããªãç·åŒµæã®äžã§ã®æ¥åã¯ã¹ãã¬ã¹ã䌎ãã§ãããã
ãã¡ãªããâ¡å°éæ§ãšä»äºå 容ã®èª²é¡
è¬å€åž«ãšããŠã®å°éæ§ãç¶æããããã«ã¯ãæ°è¬ã«é¢ããç¶ç¶çãªå匷ãå¿ èŠã§ããããããè² æ ãšãªãå ŽåããããŸãã
調å€ãšæè¬æå°ã®æ¥åãå調ã«æããããå»åž«ã®æèŠãåªå ããªããã°ãªããªãã£ããã§äžæºãæºãŸãããšãèããããã§ãããã
åç §ããŒãž
è¬å€åž«ã«ãªãããã®å°±æŽ»ãæåãããããã«ã¯
就掻ã§ã¯ãæ¥çã«é¢ãããåºæ¬çãªå¯ŸçãéèŠã§ãã
æ°åè¬å€åž«ã§ãããšã³ããªãŒã·ãŒãã®ãã©ãã·ã¥ã¢ãããé¢æ¥å¯Ÿçã培åºçã«è¡ãããšãæ±ããããŸãã
ç¹ã«ãæ¥çã«åãããå¿æåæ©ã®äœæã«æ³šæãæãå¿ èŠãããã§ãããã
ããããå¿æåæ©ããŸãšããŠããããšã§ãããå¹æçãªå¯Ÿçãã§ããã¯ãã§ãã
ãã®äžã§ãå¿æåæ©ãäœãéã«éèŠãªãã€ã³ãã4ã€ãããŸãã
ããããã®ç¹åŸŽãç解ããè¬å€åž«ãšããŠã®ä»äºã«ãããææŠãæåŸ ãå ·äœçã«åæ ãããåæ©ãè¿°ã¹ãããšã倧åã§ãã
è¬å€åž«æ¥çã®ç¶æ³ãèžãŸãããªããã®è·ãéžã³ãã©ã®ãããªãã£ãªã¢ãç®æããŠããã®ããæ確ã«ããã®ããçæ³çãªå°±æŽ»ã®ã¢ãããŒãã§ãã
ãªããã®æ¥çãªã®ã
- ãªãæ°ããäžãããã®æ¥çãªã®ã
- ããã¯ä»ã®æ¥çã§ã¯ã§ããªãã®ã
ãªããã®äŒæ¥ãªã®ã
- æ°ããäžã§ãªããã®äŒç€Ÿãéžãã ã®ã
- ããã¯ç«¶åä»ç€Ÿã§ã¯éæã§ããªãããšãªã®ã
ãªããã®è·çš®ãªã®ã
- 5ã€ã®ãžã§ããããäžã§ãªããã®ãžã§ããå¿åããã®ã
- æãããŠä»ã®ãžã§ããå šãé¢ä¿ãªãæ¥åã§ããã¯éæã§ããªãã
以äžã®3ã€ãèªåã®ããããããšãæ¹åæ§ãšã©ããããããã®ã
- ãŸã以äžã®3ã€å 容ã«çžéã¯ãªãããè«ççã«ç Žç¶»ããŠããªãã
- ãã®ããã§ãèªåãå°æ¥ç®æãããããšãéæãããããšã«ãããããã
ãšã³ããªãŒã·ãŒãã»é¢æ¥é »åºè³ªåãã玹ä»
ãªããã®æ¥çãå¿æããŠããã®ã§ããïŒ
ç§ãè¬å€åž«ãšããŠã®éãéžã¶çç±ã¯ãåŠçæ代ã®ã€ã³ã¿ãŒã³çµéšã«ãããŸãã
ããã§ã®æŽ»åãéããŠãè¬å€ã®èª¿å€ãè¬å管çãæ£è ãããžã®æè¬æå°ãªã©ã®å®åç¥èãæ·±ããŸããã
ãã®çµéšãããå»ççŸå Žã«ãããè¬å€åž«ã®éèŠæ§ãšãããããæãããã®è·æ¥ã«åŒ·ãæ¹ãããããã«ãªããŸããã
ä»åŸã¯ããããŸã§ã®çµéšãçãããŠãå»ççŸå Žã§ã®æŽãªãç¥èãšã¹ãã«ã®åäžãç®æããå€ãã®äººã ã®å¥åº·ç¶æã«è²¢ç®ããããšèããŠããŸãã
å ·äœçã«ã¯ãæ£è ããäžäººã²ãšãã«åãããé©åãªè¬å€ç®¡çãšã¢ããã€ã¹ãæäŸããããŒã ã§ã®ãããžã§ã¯ãéå¶ã«ãé¢ãããçµç¹å ã§ãªãŒããŒã·ãããçºæ®ããŠãããããšæã£ãŠããŸãã
ãªãåŒç€Ÿã«ãå¿åããã ããã®ã§ããïŒ
ãããžã§ã¯ã責任è ãžãšæé·ã§ãããã£ã³ã¹ããããšäŒºã£ãããã§ãã
åŠçæ代ã«ã¯è¬åŠé¢é£ã®ã€ã³ã¿ãŒã³ã·ããã«2幎éåå ããå»è¬åã®é©æ£äœ¿çšãè¬å€ç®¡çã«ã€ããŠã®å®åçµéšãç©ã¿ãŸããã
ãã®çµéšãéããŠãè¬å€åž«ãšããŠã®å°éç¥èãšã¹ãã«ã磚ãããšãã§ããŸããã
ç§ã¯å°æ¥çã«ãªãŒããŒã·ãããçºæ®ããç«å Žãç®æããŠããã貎瀟ã§ãã®å¯èœæ§ãåºããããšèããŠããŸãã
å ¥ç€ŸåŸã¯ããããŸã§ã®çµéšãšåŠãã ç¥èã掻ãããŠãå³æŠåãšããŠè²¢ç®ããããšãã§ãããšä¿¡ããŠããŸãã
ãã®è³ªåè¿çã4ã€ã®ãã¬ãŒã ã¯ãŒã¯ã«åœãŠã¯ããŠåçãããšä»¥äžã®ããã«ãªããŸãã
ãªããã®æ¥çãªã®ã
- ãã®æ¥çãéžãã ã®ã¯ãè¬å€åž«ãšããŠã®å°éæ§ã掻ããã人ã ã®å¥åº·ãšç掻ã®è³ªã®åäžã«çŽæ¥è²¢ç®ããããšãã匷ãæããããããã§ãã
åŠçæ代ã«è¬åŠãåŠã³ãããŸããŸãªè¬å€ç¥èãå»ççŸå Žã§ã®ã€ã³ã¿ãŒã³ã·ããçµéšãéããŠãè¬å€åž«ãšããŠã®è²¬ä»»ãšåœ¹å²ã«ã€ããŠæ·±ãç解ããŸããã
ãŸããé«éœ¢å瀟äŒã®é²è¡ã«äŒŽããå»è¬åã®é©åãªäœ¿çšãšå¥åº·ç®¡çã®éèŠæ§ãé«ãŸã£ãŠããããã®éèŠã«å¿ããããå°éè·ã§ããããšã«å€§ããªé åãæããŠããŸãã
ç§ã¯èªåã®ç¥èãšã¹ãã«ã掻çšããŠãæ£è ããäžäººã²ãšãã«å¯ãæ·»ã£ãæè¬æå°ãå¥åº·æ¯æŽãè¡ããããšèããŠããããã®ããã«ã¯ãã®æ¥çã§åãããšãæé©ã ãšç¢ºä¿¡ããŠããŸãã
ãªããã®äŒæ¥ãªã®ã
- 貎瀟ãéžãã çç±ã¯ã瀟å ã§ã®ç¶ç¶çãªæè²ãšæé·ã®æ©äŒãè±å¯ã«ããããšããããŠå°å瀟äŒãžã®åŒ·ãè²¢ç®ãšããäŒæ¥ç念ã«å ±æããããã§ãã
貎瀟ã¯è¬å€åž«ã®å°éæ§ãæ·±ããããã®ç ä¿®å¶åºŠãæŽã£ãŠãããææ°ã®å»è¬ç¥èãç¶ç¶çã«åŠã¹ãç°å¢ãæŽã£ãŠããããšãé åçã§ãã
ãŸããå°åå»çãžã®è²¢ç®ã«åãå ¥ããŠãããè¬å±ãéããŠå°åã®æ¹ã ã®å¥åº·æ¯æŽã«å°œåããŠããç¹ã«åŒ·ãå ±æãèŠããŸããã
ç§ã¯å°éç¥èãæ·±ããªãã瀟äŒã«è²¢ç®ããããšãã匷ãé¡æãããããã®å®çŸã®ããã«è²Žç€Ÿã§åãããšã匷ãæãã§ããŸãã
ãªããã®ãžã§ããªã®ã
- è¬å€åž«ãç®æããçç±ã¯ã人ã ã®å¥åº·ãšçŽæ¥é¢ããããã®ç掻ã®è³ªãåäžãããããšãã§ããå°éè·ã§ããããã§ãã
åŠçæ代ã«è¬åŠãåŠãã§ããéãè¬å€ã®ç¥èã ãã§ãªãããããéããŠäººã ã®å¥åº·ãæ¯ããéèŠæ§ãæ·±ãç解ããŸããã
è¬å€åž«ã¯å»è¬åã®å°é家ãšããŠãé©åãªè¬ç©çæ³ã®æäŸãå¯äœçšã®ç®¡çããããŠæ£è ããäžäººã²ãšãã«åãããæè¬æå°ãè¡ããŸãã
è¬å€åž«ã¯å»çããŒã ã®äžå¡ãšããŠæ£è ããã®å¥åº·ãå®ããæ¹åããããã«æ¬ ãããªã圹å²ãæ ã£ãŠããŸãã
ãããã責任æãšãããããæããããè·æ¥ã«é åãæããè¬å€åž«ãšããè·ãéžã³ãŸããã
以äžã®3ã€ãèªåã®ããããããšãæ¹åæ§ãšã©ããããããã®ã
- ç§ãè¬å€åž«ãšããŠåããããšèããçç±ãç¹å®ã®äŒæ¥ãå¿æããåæ©ããããŠè¬å€åž«ãšããè·æ¥ãéžãã æ ¹æ ã¯ãç§ã®ãã£ãªã¢ã®æ¹åæ§ãããããããšãšæ·±ããããããŠããŸãã
è¬å€åž«ãšããŠã®åœ¹å²ãéããŠã人ã ã®å¥åº·ãæ¯ããããšã«æ·±ãé¢å¿ãæã£ãŠããããã®ããã®å°éç¥èãšã¹ãã«ãæç¶çã«ç¿åŸãã掻çšããããšèããŠããŸãã
貎瀟ãæäŸããæè²æ©äŒãšå°åãžã®è²¢ç®ã¯ãç§ã®å°éæ§ãæ·±ãã瀟äŒçæ矩ãæããªãããã£ãªã¢ãç¯ããšããç®æšã«åèŽããŠããŸãã
ãŸãããããžã§ã¯ãã®è²¬ä»»è ã«ãªããã£ã³ã¹ããããšããç¹ã¯ãç§ããã£ãªã¢ã§ãªãŒããŒã·ãããçºæ®ããããšããé¡æãšãäžèŽããŠããŸãã
ãã®ããã«ãèªåã®ããããããšãå°æ¥åã«å¯ŸããŠããªã貎瀟ãå¿æããã®ããšãã£ãããžãã¯ãäžã€ã®æ¹æ³ã§ãã
å ·äœçãªé¢æ¥å¯Ÿçã玹ä»ããŠããèšäºãä»ã«ããããŸãã®ã§ããã²åãããŠèªãã§ã¿ãŠãã ããã
ãé¢æ¥å¯Ÿçã就掻ã§æãããæäºåé¡ã®åºé¡åŸåãšå¯Ÿçæ¹æ³ãšã¯
ãŸãšã
æ¬èšäºã§ã¯è¬å€åž«æ¥çã«ã€ããŠè§£èª¬ããŸããã
è¬å€åž«æ¥çã¯ã人ã ã®å¥åº·ãå®ãããã«æ¬ ãããªãéèŠãªåœ¹å²ãæ ã£ãŠããŸãã
é«ãå°éæ§ãæ±ããããããããããããæãããããšåæã«ãå°éè·ãšããŠã®å°äœã確ç«ããã転è·åžå Žã§ãæå©ã«åãå ŽåããããŸãã
æ°åã§è¬å€åž«ãç®æããŠããæ¹ã¯ããŸããŸãªè¬å±ãå»çæ©é¢ã®èª¬æäŒã«åå ããå®éã®è·å Žç°å¢ãç解ããããšãéèŠã§ãã
äžäº¬ãå¿ãå°æ¹åŠçãªããžã§ãŒã«ãïŒ
ããªãã®ãã£ãªã¢ãå éããããã£ã³ã¹ïŒ
ç¡æã§å©çšã§ããå¿«é©ãªå宀ã·ã§ã¢ããŠã¹ã
æ±äº¬ãŸã§ã®äº€éè²»ãµããŒãä»ã
éŠéœåã®æ³šç®äŒæ¥ãžã®å°±æŽ»ãªããžã§ãŒã«ã
éŠéœåã®åŠçãªãã¹ã¿ãã£ãªïŒ
çæ³ã®ãã£ãªã¢ãå®çŸãžãšå°ã第äžæ©ïŒ
ããªãã«ããã¿ãªã®ãã£ãªã¢ã¢ããã€ã¶ãŒãéžã³ã
èªåã«ãããããåªè¯äŒæ¥ãã玹ä»
éŠéœåäŒæ¥ã®ESæ·»åããé¢æ¥å¯ŸçãŸã§ã就掻ãªãã¹ã¿ãã£ãª